One question, one page, answered in the first line.
No preamble and nothing sold before the answer. If a question here gets settled in forty words, the page is forty words long.
Written for owners, not for search engines. Longer pieces live in the journal.
How websites work
The terms a developer or an SEO uses without stopping to define them. Redirects, canonicals, sitemaps, and the numbers Google actually measures.
- What is a service area page?Service area page
- What is schema markup?Schema markup
- What are Core Web Vitals?Core Web Vitals
- What is Largest Contentful Paint?Largest Contentful Paint
- What is a canonical tag?Canonical tag
- What is the difference between a 301 and a 302 redirect?301 versus 302 redirects
- What is hreflang, and when does a Canadian business need it?hreflang
- What is a Google Business Profile, and how is it different from a website?Google Business Profile
- What is alt text, and what should it actually say?Alt text
- What is an XML sitemap, and does a small site need one?XML sitemap
- What is a robots.txt file?robots.txt
- What is NAP consistency in local SEO?NAP consistency
Canadian rules
Accessibility, language, privacy, anti-spam, and the trade licences customers check. Written for the owner, not the compliance department.
- What does WCAG 2.0 AA mean for an Ontario business?WCAG 2.0 AA and the AODA
- Who do the AODA website rules apply to?Who the AODA applies to
- What does Loi 96 require on a Quebec business website?Loi 96 and websites
- What is CASL, and what does it mean for a website contact form?CASL and contact forms
- What does PIPEDA require in a small business privacy policy?PIPEDA and privacy policies
- What is a WSIB clearance certificate, and why do homeowners ask for it?WSIB clearance certificate
- How do you check an ESA licence for an Ontario electrician?Checking an ESA licence
- What is TSSA registration, and which HVAC work needs it?TSSA and HVAC work
- Who can register a .ca domain?Registering a .ca domain
- What is the Toronto backwater valve subsidy, and who qualifies?Toronto backwater valve subsidy
- What does Quebec's Law 25 require on a website?Law 25
- Does a Canadian website need a cookie banner?Cookie banners in Canada
- Which Canadian provinces require an accessible website?Accessibility law by province
Buying a website
What a quote should say, who owns what, what happens after launch, and the questions worth asking before signing anything.
- What is in a website quote?What a website quote covers
- What is a website discovery call?Discovery calls
- Who owns your website domain?Domain ownership
- Who owns your website when an agency builds it?Website ownership
- What is a website care plan?Website care plan
- What is website hosting, and is it the same as a domain?Website hosting
- What is the difference between a website redesign and a rebuild?Redesign versus rebuild
- What is a written website audit?Written website audits
- What is a CMS, and does a small business need one?Content management system
- What breaks during a website migration?Website migrations
- How long does a website take to build?Build timelines
- Who writes the content for a new website?Who writes the content
AI search
How assistants decide which businesses to name, what is genuinely known about it, and what is still being sold ahead of the evidence.
- What is llms.txt?llms.txt
- What is generative engine optimization?Generative engine optimization
- How does ChatGPT decide which businesses to recommend?How ChatGPT picks businesses
- What is an AI citation, and how is it different from a backlink?AI citations versus backlinks
- Does schema markup help with AI search?Schema and AI search
- What is an AI Overview in Google search?AI Overview
- Do AI crawlers respect robots.txt?AI crawlers and robots.txt
- What is retrieval augmented generation?Retrieval augmented generation
- Why does ChatGPT get my business hours wrong?Wrong business hours in AI answers
- Should you block AI crawlers from your website?Blocking AI crawlers
- How do you track traffic from ChatGPT and other AI assistants?Tracking AI referrals
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