Featured · client work
Lunarlink Solutions, Toronto
See it live
Drop your URL and I’ll send back a short reply with what’s holding it back, and how to fix it.
We read every submission ourselves. Look out for a reply from hello@umberdesignstudio.com within one business day.
For salons and barbershops
Clients book the stylist, not the salon. A site that buries the stylist roster behind a generic booking widget treats every booking as equal and loses the highest-value clients to the salon that lets them pick their stylist by name. Most salon sites still hide the team three clicks deep.
Where these sites lose customers
Booking systems that ask for service first and stylist last lose clients who are loyal to one stylist. A flow that opens with the stylist roster, then the service, then the time, books returning clients in three taps. Square Appointments, Fresha, and GlossGenius all support this; the default just usually does not.
Cut and finish, single-process colour, balayage, highlights, blowout: each has a price range and clients are shopping. A plain price list per stylist tier (junior, senior, master) keeps clients who want a specific budget on your site instead of the next salon's site. Stylist tiers signal seniority without forcing the conversation into the chair.
Hair work is visual. Clients pick a stylist by looking at recent work. Each stylist needs their own page with their own gallery, their own price tier, and their own booking link. A monolithic salon gallery with everyone's work mixed together helps no one.
Under the hood
The mechanics that decide whether a site earns calls or just sits there.
01Top of the map
‘Roofer near me’ wins your next customer. We build to rank in the local map pack.
78%of local-service searches happen on a phone.
02On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
03Loads before they leave
Half of mobile visitors leave a slow site before it loads.
Page speed scoremobile
98/100
04Yours to keep
No retainers, no system you can’t log into. When we’re done, you have everything.
How we’d approach a rebuild
A salon rebuild leads with the stylist roster, gives each stylist their own page with their own portfolio and their own booking link, and publishes the price list by stylist tier. Walk-in availability, late-cancellation policies, and Saturday booking pressure live on a single 'booking and policies' page.
Note
Every rebuild starts with a free written audit. We send back a plain-English breakdown of what is costing you calls today, what we would change in the rebuild, and a fixed price. No deck, no sales call.
Salons & barbershops questions
Don’t see yours? Ask us directly.
We work with salons & barbershops across Toronto, Vancouver, Calgary, Ottawa, Montréal, and Edmonton, plus smaller markets across Canada and the US. Tell us where you are on the contact page and the audit comes back the same way.
From the journal
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Five questions to ask a branding agency in Toronto before you hire them. What separates a real shop from a deck-and-dashboard operation, and what the contract should say.
Apr 17, 2026
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Most dental websites lead with a stock photo of a model smiling at a dentist. Here is what actually moves new-patient bookings on a Canadian dental site, with the four homepage changes we make on every rebuild.
Free written audit. No call required, no commitment, no upsell at the end.
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