For restaurants
Restaurant sites that get the reservation in three taps.
Most restaurant sites publish the menu as a PDF, hide the hours in a footer image, and route reservations through a widget that asks for an account. Small fixes, big lift on bookings and walk-ins.
Where these sites lose customers
Three failure modes, repeatable fixes.
- 01.
Menu is a PDF
PDFs do not load fast on mobile, do not work for screen readers, and Google cannot read them. A real HTML menu with sections, prices, and dietary tags ranks for dish-name searches and saves the customer a download on their phone.
- 02.
Hours are an image
If your hours are baked into a graphic, Google cannot pull them, voice assistants cannot read them, and the customer searching 'is X open right now' does not get an answer. Plain text hours, with a structured-data block, fix it.
- 03.
Reservations behind an account wall
Some reservation systems push the customer through account creation before they pick a time. A reservation flow that takes name, phone, party size, and time without a signup converts roughly three times as well.
How an Umber site is built
Four jobs every small-business site has to do. Most do one.
What an Umber build is graded on, and how each one earns back what the site cost.
The call button shows up before they tap back.
Most of your customers find you on a phone in a parking lot. The call button stays in thumb reach, and the type is readable without zoom.
Pages open in under two seconds on a phone.
Half of mobile visitors leave a slow site before it even finishes loading. Our last twelve builds score 98 on Google’s mobile speed test. The industry average is 54.
You own the code, the domain, the keys.
No retainers, no locked CMS. When we’re done you have everything, and you can hire anyone you want to work on it next.
- Code repository
- Domain & DNS
- CMS access
- Hosting account
- Analytics
- Brand kit & assets
Yours forever · hire anyone next
First name they see when they search nearby.
‘Roofer near me’ or ‘dentist near me’ is what wins your next customer. We build every site to rank in the local map pack, so they call you instead of the shop two blocks down.
Henderson Roofing
Coastal Roofing Co.
Sunset Solar & Roof
How we’d approach a rebuild
What changes when we rebuild a restaurants site.
A restaurant rebuild rebuilds the menu as a real HTML page (PDF stays as a download for guests who want one), writes hours as plain text with structured data, and either replaces the reservation widget or hides its account-creation step. Photos are your own, not stock, and they load fast on mobile.
Note
The Halcyon page on /work is a concept rebuild, not a paid client win. It exists to show how we think about the industry. Real client work will land on the work page as it ships.
Restaurants questions
What owners ask before they hire us.
Don’t see yours? Ask us directly.
Should the menu be HTML or PDF?
HTML, always. PDF as a downloadable backup if some of your guests prefer it. The HTML menu is what Google ranks, what voice assistants read, and what loads in under a second on a phone in a parking lot.What reservation system do you recommend?
OpenTable for volume, Resy for editorial-leaning rooms, Tock for tasting-menu and ticketing, or a clean direct-book form with a phone-call fallback for small operations. The right answer depends on what your front-of-house team already knows.What about a separate page for delivery and takeout?
If delivery and takeout are more than ten percent of revenue, yes. A focused page with the takeout menu, the in-house ordering flow if you have one, and a clear note about which third-party platforms you also use, keeps the search traffic on your site instead of pushing it into a marketplace that takes a cut.
Ready for a website that works as hard as you do?
Tell me about your business and what isn’t working—I’ll come back with a scope and a price, usually within a couple of days.
Reply within 48 hours