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Lunarlink Solutions, Toronto
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A Google Business Profile is the free listing that puts a business on Google Maps and in the local results block above the normal links. It is hosted by Google, not by the business, and it decides map rankings. A website is the property the business owns and controls, and it decides everything after the click.
Searches with a place name or a near-me intent are usually answered by the map block, and position in that block is driven by the profile: category, proximity, review volume and recency, and consistency of the business name, address, and phone number across the web. The website has only an indirect influence there.
Searches phrased as a problem rather than a place are answered by ordinary results, and there the website is doing all the work.
A profile cannot be redesigned, cannot explain a complicated service, cannot be moved to another platform, and can be suspended without warning or notice of appeal. Businesses that treat it as their web presence discover the ownership problem at the worst possible moment.
The website supplies the profile with a landing page, service descriptions, and photos. The profile supplies the website with its most qualified traffic. The single highest-return hour for most local businesses is not on the site at all: it is claiming, categorising, and filling in the profile properly.
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