ServicesBrand identity
A logo, a wordmark, a color, a type. One identity that holds together.
The full system, not just the mark. Logo and wordmark, color values, typography, a short brand sheet, and the templates you need on day one (business card, email signature, social, letterhead). Owned by you on final payment. No subscription, no watermark, no licensing.
Logo, wordmark, system, kit. Flat fee, quoted after the brief. Bundled with a website project for a discount.
Five steps from brief to application kit.
Brand conversation.
An hour or so on a call. We talk about the business, the customers, the words people already use about you, and the marks and identities you wish you had instead. Whatever comes out of that call is the brief.
Three concept directions.
Three real directions, each shown as a small system: the mark, a wordmark lockup, a color, a typeface. No moodboards, no Pinterest stitching, no fifty variations of the same idea. Three honest choices to react to.
Refine the system.
Two rounds of revision on the direction you pick. Logo, wordmark, color, and type all tuned together so they read as one identity, not four parts pretending to match.
Build the brand sheet.
One document. The marks, the color values, the typography, a short do and don't, a note on voice. Short enough to actually use, not a sixty-page brandbook nobody opens.
Deliver the application kit.
The pieces you need on day one: business card, email signature, social profile and post templates, letterhead. Everything sent in a single folder with source files on request.
One flat fee.
Quoted after a short brief. No hourly billing, no retainer.
What moves the quote
Whether the mark is a pure wordmark or a wordmark with a symbol. How wide the application kit needs to go (the standard set, or more pieces on top). Whether you arrive with a clear direction in mind or want the three concepts to range wider. The brief sets the number before the proposal.
Bundled with a website rebuild or new build, the identity and the site ship together so the type, the color, and the tone match across the mark and the site.
What is and isn’t in the fee.
Included
- Three concept directions, each shown as a small system
- Two rounds of revision on the chosen direction
- Primary logo and wordmark lockup
- Color system with hex, CMYK, and accessible pairings
- Type system for headings and body, with sizes
- One brand sheet (PDF, one to two pages)
- Application kit (card, email signature, social, letterhead)
- Full file kit (SVG, PNG, JPG, favicon, social avatar)
- Ownership transferred on final payment
- Source files (Figma) on request
Not included
- Monthly retainer or design-on-demand
- Hourly billing of any kind
- Stock or AI-generated artwork in the deliverable
- Trademark filing or legal review
- Multi-page brand guidelines beyond the brand sheet
- Photography, copywriting, or website design (priced separately or as a bundle)
What owners ask before they brief us.
Don’t see yours? Ask us directly.
How is this different from your logo design service?
Logo design is the mark and a one-page brand sheet. Brand identity is the full system: logo and wordmark, color, typography, the brand sheet, and an application kit you can use on day one. If the business needs more than a mark, this is the right tier.
Do I own everything?
Yes. Full transfer on final payment. Source files come with it on request. No license, no usage cap, no ongoing fee.
What if none of the three directions land?
It happens, rarely. We do one extra round of three directions at no charge. If it still isn't right after that, we talk honestly about whether the brief or the fit is the problem before going further.
What's actually in the application kit?
A business card, an email signature, social profile and post templates, and letterhead. Real files in the right formats, set up the way you'll use them. Anything beyond that (packaging, signage, vehicle livery) gets quoted on top.
Do you do full brand guidelines?
A short brand sheet comes with every identity: marks, color, type, usage notes, voice. Full multi-page guidelines are a separate engagement priced on top.
How long does a brand identity take?
Four to six weeks from the brief to the final files. Faster if you are decisive and slower if the three directions spark a new path to explore.
Ready for an identity that holds together everywhere it shows up?
Tell us about the business and what the current identity isn’t doing for you. We come back with three real directions, usually within two to three weeks of the brief.