Featured · client work
Lunarlink Solutions, Toronto
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After launch
4.1×
Quote requests in the first quarter, compared with the pre-launch landing page.
2×
More inbound bids since launch than the same window the year before.
Top of the homepage
Four product lines. One object visitors can spin.
Brief
A Toronto security integrator launching with one site that covers four product lines, ten service municipalities, and both commercial and residential audiences without making any of them feel like an afterthought.
What we did
Lunarlink launched as a single integrator across four product lines (video, access, alarm, cybersecurity) and two audiences: commercial buyers comparing vendors, and homeowners who just want a quote. The site had to hold both without watering either down. The homepage opens with one sentence about who they serve, then a four-pillars diagram showing the integration story instead of a feature grid. Industries each get their own page, so a healthcare buyer never reads retail copy by mistake. The service area is a swipeable map of ten towns with response-time estimates. Residential runs on its own track with a quieter tone and a faster path to a free assessment. We handled the brand, the site, and the copy. One typeface, one accent, one motion cue.
Lunarlink
Brand system
Display · Geist
Security,
built for how
you live and work.
One typeface family across the entire site. Geist for display and body, Geist Mono for technical accents. Numerals kept tabular so spec rows align cleanly across cards.
Color · OKLch
Perceptually uniform tokens. The brand blue holds a single OKLch coordinate across both modes, so the accent never drifts in hue.
Video
Cameras chosen so footage holds up as evidence in court.
Access
Doors, gates, elevators on one credential, with audit logs.
Alarm
Intrusion and panic, monitored locally, with regulated install.
Cybersecurity
The network the cameras run on is part of the install from day one.
Color
One blue that holds in light and dark.
Most sites pick a brand color that looks right in light mode, then turn muddy or washed-out in dark mode. We used a newer color system so the Lunarlink blue stays the same blue everywhere. Same on a phone in the sun, same on a laptop at night.
3D
The 3D cube only loads where it earns its place.
The spinning cube lives at the top of the homepage and nowhere else. The rest of the site uses lighter motion that visitors barely notice. The 3D part loads after the page is already on screen, so nothing on the site waits for it.
Homepage
A two-step assessment on the homepage.
Most vendor sites bury the quote behind a long form. We pulled it forward to two dropdowns and a button. Site type, site size, start. The full conversation happens in a call.
Industries
Each industry gets its own page.
A healthcare buyer reads healthcare copy. A retail buyer reads retail copy. A hospital install is different work from a retail rollout, and the site says so.
Platform
The four pillars shown as a diagram.
The story is integration: video, access, alarm, and network designed together. A diagram shows that. Four feature tiles would just show four products.
Service area
Ten cities, each with a response time.
A map of the GTA is decoration. A carousel of ten municipalities, each with a four-hour response window for active service clients, gives a buyer something concrete to weigh before signing on.
Three working tools built into the site. A quick-quote form on the homepage, a five-question security score, and a yearly cost calculator.
Hero · Quick-form
Two dropdowns, then go.
2-step quick start
Free · no obligation · GTA only
Tools · Security Score
Five questions per category, scored on the spot.
Question 3 of 5 · Cameras
How is camera footage retained?
Score so far
62 / 100
Cameras and access on track. Network needs work.
Tools · ROI Calculator
False-alarm fines and downtime, totalled per year.
Inputs
Estimated annual cost
$0
Recoverable: ~$28,720 with integrated monitoring and access control.
Twenty-two pages, each written from scratch. Sorted from longest to shortest so the depth shows.
Commercial
Buyers comparing vendors.
Industry-specific pages, integrated platform story, partner logos, on-site assessments. Built so a healthcare or manufacturing buyer can shortlist without a sales call.
Toronto and the GTA
Residential
Homeowners who just want a quote.
Quieter tone, clearer scope, faster path. The same integrator, but the homepage doesn't ask homeowners to read commercial copy first.
Toronto and the GTA
