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Client work

A security integrator's site built around how they actually work.

Client
Lunarlink Solutions
Year
2026
Sector
Security · GTA
Scope
Brand · Site · Copy

After launch

  • 4.1×

    Quote requests in the first quarter, compared with the pre-launch landing page.

  • 2×

    More inbound bids since launch than the same window the year before.

lunarlinksolutions.com
Loading 3D scene

Top of the homepage

Four product lines. One object visitors can spin.

The real top of lunarlinksolutions.com. Drag the cube to spin it. Toggle for dark mode.
Live sitelunarlinksolutions.com

Brief

One site for a Toronto security integrator: four product lines, ten service municipalities, and commercial and residential buyers on equal footing.

What we did

Lunarlink launched as a single integrator across four product lines (video, access, alarm, cybersecurity) and two audiences: commercial buyers comparing vendors, and homeowners who just want a quote. The site had to hold both without watering either down. The homepage opens with one sentence about who they serve, then a four-pillars diagram showing the integration story instead of a feature grid. Industries each get their own page, so a healthcare buyer never reads retail copy by mistake. The service area is a swipeable map of ten towns with response-time estimates. Residential runs on its own track with a quieter tone and a faster path to a free assessment. We handled the brand, the site, and the copy. One typeface, one accent, one motion cue.

Brand system

Lunarlink

Brand system

Display · Geist

Security,
built for how
you live and work.

One typeface family across the entire site. Geist for display and body, Geist Mono for technical accents. Numerals kept tabular so spec rows align cleanly across cards.

Color

  • Page
  • Card
  • Text
  • Muted text
  • Rules
  • Brand blue
Light and dark are the same brand. Toggle to see the system shift while the accent stays put.

The four pillars

  • Video

    Cameras chosen so footage holds up as evidence in court.

  • Access

    Doors, gates, elevators on one credential, with audit logs.

  • Alarm

    Intrusion and panic, monitored locally, with regulated install.

  • Cybersecurity

    The network the cameras run on is part of the install from day one.

Decisions

  1. One blue that holds in light and dark.

    Most sites pick a brand color that looks right in light mode, then turn muddy or washed-out in dark mode. We used a newer color system so the Lunarlink blue stays the same blue everywhere. Same on a phone in the sun, same on a laptop at night.

  2. The 3D cube only loads where it earns its place.

    The spinning cube lives at the top of the homepage and nowhere else. The rest of the site uses lighter motion that visitors barely notice. The 3D part loads after the page is already on screen, so nothing on the site waits for it.

  3. A two-step assessment on the homepage.

    Most vendor sites bury the quote behind a long form. We pulled it forward to two dropdowns and a button. Site type, site size, start. The full conversation happens in a call.

  4. Each industry gets its own page.

    A healthcare buyer reads healthcare copy. A retail buyer reads retail copy. A hospital install is different work from a retail rollout, and the site says so.

  5. The four pillars shown as a diagram.

    The story is integration: video, access, alarm, and network designed together. A diagram shows that. Four feature tiles would just show four products.

  6. Ten cities, each with a response time.

    A map of the GTA is decoration. A carousel of ten municipalities, each with a four-hour response window for active service clients, gives a buyer something concrete to weigh before signing on.

Tools on the live site

Three working tools built into the site. A quick-quote form on the homepage, a five-question security score, and a yearly cost calculator.

Quick-form

Two dropdowns, then go.

2-step quick start

Commercial office
10,000 to 50,000 sq ft

Free · no obligation · GTA only

Security Score

Five questions per category, scored on the spot.

Question 3 of 5 · Cameras

How is camera footage retained?

  • Local DVR, no off-site copy
  • Cloud, 30-day retention
  • Cloud, 90-day retention with audit trail
  • Not sure

Score so far

62 / 100

Cameras and access on track. Network needs work.

  • Critical
  • Weak
  • OK← you
  • Strong
  • Your score is in the OK band.

ROI Calculator

False-alarm fines and downtime, totalled per year.

Inputs

14
$320
22
$1,400

Estimated annual cost

$0

Recoverable: ~$28,720 with integrated monitoring and access control.

Every page on the site

Twenty-two pages, each written from scratch.

  1. /
  2. /about
  3. /careers
  4. /compare
  5. /compliance
  6. /contact
  7. /glossary
  8. /guides
  9. /industries
  10. /insights
  11. /privacy
  12. /products
  13. /quote
  14. /referral
  15. /residential
  16. /resources
  17. /service-areas
  18. /solutions
  19. /subcontractors
  20. /support
  21. /terms
  22. /tools

Audiences

Commercial

Buyers comparing vendors.

Industry-specific pages, integrated platform story, partner logos, on-site assessments. Built so a healthcare or manufacturing buyer can shortlist without a sales call.

Residential

Homeowners who just want a quote.

Quieter tone, clearer scope, faster path. The same integrator, but the homepage doesn't ask homeowners to read commercial copy first.

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