About
We rebuild small-business websites into ones that work.
Calls, quotes, and jobs booked. We measure success in revenue, not pageviews.
4-6weeks
From the kickoff call to a site that's live and tracking calls.
1flat fee
One number on a one-page proposal.
+30days
Free changes after launch, while the dust is still settling.
Owner-direct on every project. No account managers, no middlemen.
Umber is a studio (design and engineering, working side by side) for contractors, clinics, law firms, logistics companies, and the family-run businesses around them. We work directly with whoever runs the place. Always.
If a rebuild doesn’t pay for itself inside a year, we didn’t do our job.
Most small-business websites are losing the business money. The hero is a stock photo, the phone number is hidden three clicks down, the quote form is eight fields long, and the whole thing takes six seconds to load. Umber exists to fix that, one site at a time.
- Based
- Toronto, remote
- Reach
- Canada-wide
Four rules every page we ship has to pass.
Phone-first.
Most small-business sites lose jobs because the phone number is buried. We put it where the eye lands, on every page, sticky on mobile. Every other decision follows from that one.
One decision per screen.
A visitor should have exactly one thing to do on the page they're looking at: book, call, quote, request. We pick the action the business cares about most and remove everything in the way.
Launch fast, measure, tune.
We come back at thirty and ninety days with call volume, quote submissions, and conversion numbers. If something isn't moving, we change what's in the way.
A site is a sales tool, not a trophy.
We don't design for awards. We design for a phone that rings more, a calendar that fills up, and an owner who stops apologizing for their website.
How we work
Five phases. Six weeks from kickoff to live.
Week 0
Free audit
You send the URL. We send back a written report within five business days.
Week 1
Proposal
If a rebuild makes sense, a fixed-fee scope and a one-call follow-up.
Weeks 1-2
Content
Page-by-page rewrite in your voice, aimed at the customer you actually want.
Weeks 2-5
Design + build
One round of design in a live preview, one round of revisions, then we build.
Week 6 + 90 days
Launch + tune
Switch the site over, set up analytics and call-tracking.
What we won’t
Just as important as what we will.
We don't mock up three homepages so the safest one wins.
We don't ship sites that only the studio can update.
We don't bill by the hour, and we don't pad the scope.
We don't send hundred-page proposals nobody reads.