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About the studio

A small studio that rebuilds websites into ones that work.

Most small-business websites are losing the business money. The hero is a stock photo. The phone number is hidden three clicks down. The quote form is eight fields long and asks for your favorite color. The whole thing takes six seconds to load. Umber exists to fix that.

We’re a small studio — design and engineering working side by side — building and rebuilding websites for contractors, clinics, law firms, and logistics companies. We work directly with whoever runs the business. No account manager. No producer. No handoffs.

We charge a flat fee, deliver in four to six weeks, and measure success in calls, quotes, and booked jobs — not pageviews, awards, or portfolio features. If a rebuild doesn’t pay for itself inside a year, we didn’t do our job.

The studio at work — shared desk, late afternoon light
The studio — based in Toronto, design and engineering working remote.Placeholder photo

How we work

  1. Free audit

    You send the URL. We send back a written report inside a week.

    Week 0

  2. Proposal

    If a rebuild makes sense, a fixed-fee scope and a one-call follow-up.

    Week 1

  3. Content

    Page-by-page rewrite in your voice, aimed at the customer you actually want.

    Weeks 1–2

  4. Design + build

    One round of design in a live preview, one round of revisions, then we build.

    Weeks 2–5

  5. Launch + tune

    Migration, analytics, call-tracking. We stay on for 30 days of free changes.

    Week 6 + 90 days

Principles

  1. Phone-first.

    Most small-business sites lose jobs because the phone number is buried. We put it where the eye lands, on every page, sticky on mobile. Every other decision follows from that one.

  2. One decision per screen.

    A visitor should have exactly one thing to do on the page they're looking at. Book, call, quote, request. We pick the action the business cares about most and remove everything in the way.

  3. Ship fast, measure, tune.

    We launch in four to six weeks and come back at thirty and ninety days with call volume, quote submissions, and conversion numbers. If something isn't moving, we change what's in the way.

  4. A site is a sales tool, not a trophy.

    We don't design for awards. We design for a phone that rings more, a calendar that fills, and an owner who stops apologizing for their website.

If that sounds like the kind of studio you want, send us your site.

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