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The intelligence layer

Sites that answer, qualify, and book — while the visitor is still on the page.

Most service-business sites stop at “contact us.” That was the right trade-off in 2015, when 24-hour email replies were normal and chatbots were broken. It is not the right trade-off in 2026. Customers expect an answer in seconds. We build the layer that gives them one — trained on your content, running on your stack, with the hard guardrails a small business actually needs.

See it in action

Homeowner after a late-night storm. The site assistant qualifies, quotes, and books the same visit.

Residential roofing
Live demo
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HandoffCalendar + SMS — owner notified

Four things it does

  1. Answer

    Real questions, answered from your own content. No hallucinated prices, no generic canned replies.

    Trained only on your site, services, and FAQs. If the answer isn't in there, it says so.

  2. Qualify

    Asks the two or three questions a human would before the call, so only serious leads reach your inbox.

    Filters tire-kickers from real jobs. You see the qualified leads with the context pre-gathered.

  3. Book

    Straight into the calendar you already use. SMS confirmation. No email ping-pong, no double-bookings.

    Plugs into Google Calendar, Calendly, Jobber, or whatever you're already running.

  4. Recommend

    Suggests the next step based on what the visitor actually said — not a generic funnel, not a pop-up.

    Moves the conversation toward the action that fits the situation. Nothing pushy.

How it’s built

  1. We train it on your words.

    Your service pages, pricing, FAQs, and the way you answer questions on the phone. Nothing from the wider internet. It doesn't know anything you haven't told it.

  2. It lives inside your site.

    On your domain. In your brand. No third-party chat widget with another company's logo in the corner. Renders under 40KB and loads after the page does — zero impact on Core Web Vitals.

  3. It hands off to real people.

    When it needs to book, it books straight into your calendar. When a human should take over, it pages you on SMS or Slack with the full transcript. Nothing is lost in translation.

Guardrails

What it won’t do.

An assistant that invents a price is worse than no assistant at all. These are the hard limits we ship with every build — non-negotiable, on by default.

  • No invented prices

    If a price isn't in the trained content, it says 'let me grab a human' — it doesn't guess.

  • No regulated advice

    It won't give legal, medical, or financial advice. It books consults and collects intake, nothing more.

  • One-tap escalation

    'Talk to a human' is always one message away. A transcript gets emailed to you in real time.

  • Every chat reviewable

    Full conversation logs with search and export. You see exactly what it said, to whom, when.

What it plugs into

  • Google Calendar
  • Calendly
  • Twilio SMS
  • HubSpot
  • Jobber
  • ServiceTitan
  • Stripe
  • Slack
  • Mailchimp
  • Notion
  • Airtable
  • Zapier

— and most things with an API. If your stack isn’t on the list, send it over. We’ll tell you what the handoff would look like inside an hour.

Pricing

Added to a rebuild. Includes training on your content, deployment, calendar and SMS wiring, and the first month of conversation review. Quoted with the rebuild as a single fixed fee.

Retrofit to an existing Umber site. We retrain and re-scope against the live site, then ship the same way. Still fixed-fee.

Monthly running cost. Pay-as-you-go inference plus hosting, billed at cost — we’ll show you the actual invoice. No markup, no retainer.

Not sure yet? The free audit flags whether an intelligence layer would actually move your numbers. If the answer is no, we say so.

Want to see what this would look like on your site?

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