Featured · client work
Lunarlink Solutions, Toronto
See it live
Drop your URL and I’ll send back a short reply with what’s holding it back, and how to fix it.
We read every submission ourselves. Look out for a reply from hello@umberdesignstudio.com within one business day.
Built into every Umber rebuild
We use an in-house assistant on every rebuild that wants one. It lives on your site, answers only from your own content, and hands off to a real person when the visitor wants one. This page is a working demo so you can see what that looks like before deciding whether you want it on your site.
See it in action
Homeowner after a late-night storm. The site assistant qualifies, quotes, and books the same visit.
Castleroofing assistant
Residential roofing · castleroofing.com
Trained only on castleroofing.com. Never the wider web.
Four things it does
Real questions, answered from your own content. No hallucinated prices, no generic canned replies.
Trained only on your site, services, and FAQs. If the answer isn't in there, it says so.
Asks the two or three questions a human would before the call, so only serious leads reach your inbox.
Filters tire-kickers from real jobs. You see the qualified leads with the context pre-gathered.
Straight into the calendar you already use. SMS confirmation. No email ping-pong, no double-bookings.
Plugs into Google Calendar, Calendly, Jobber, or whatever you're already running.
Suggests the next step based on what the visitor actually said. Not a generic sales script, not a pop-up.
Moves the conversation toward the action that fits the situation. Nothing pushy.
How it’s built
Service pages, pricing, FAQs, and the way you answer questions on the phone. Nothing from the wider internet. It doesn't know anything you haven't told it.
On your domain. In your brand. No third-party chat widget with another company's logo in the corner. It loads after the rest of the page so it never slows the site down.
When it needs to book, it books straight into your calendar. When a human should take over, it pages you on SMS or Slack with the full transcript. Nothing is lost in translation.
Guardrails
An assistant that invents a price is worse than no assistant. These are the hard limits we ship with every build.
No invented numbers
If a fact isn't in the trained content, it says 'let me grab a human'. It doesn't guess.
No regulated advice
It won't give legal, medical, or financial advice. It books consults and collects intake, nothing more.
One-tap escalation
'Talk to a human' is always one message away. A transcript gets emailed to you in real time.
Every chat reviewable
Full conversation logs with search and export. You see exactly what it said, to whom, when.
What it plugs into
And most modern tools. If yours isn’t listed, send it over. We’ll tell you within an hour whether it can connect.
How it’s quoted
Added to a rebuild. Includes training on your content, setup, calendar and text-message wiring, and the first month of reviewing the conversations. Quoted with the rebuild as a single fixed fee.
Adding it to a site we already built. We retrain it on the current site, scope the work, then launch the same way. Still fixed-fee.
Monthly running cost. Pay-as-you-go usage plus hosting, billed at cost. We show you the actual invoice. No markup, no retainer.
Not sure yet? The free audit flags whether an AI assistant would actually move your numbers. If the answer is no, we say so.
An assistant on your site is a different job from being found by AI in the first place. If you want ChatGPT, Claude, and Perplexity to recommend you, AI visibility is the service for that.
