ServicesLogo design
A logo that works as a favicon, and on the side of a truck.
Three concept directions, two rounds of revision on the one you pick, and every file format your printer or your accountant will ask for. Owned by you on final payment. No subscription, no watermark, no licensing.
Three concepts. Two rounds. Flat fee, quoted after the brief. Bundled with a website project for a discount.
The grid does most of the work.
A sample mark in construction view, mid-refinement. The proportions get worked out against a grid so the logo reads cleanly at every size you actually need it: a favicon, a business card, a sign on a window, the side of a truck.
Four steps from brief to file kit.
Brand conversation.
An hour, sometimes less. We talk about the business, the customers, the words people already use about you, and the marks that make you wince. Whatever comes out of the call is the brief.
Three concept directions.
Three real directions, each shown with the mark in use at small and large sizes. No moodboards, no Pinterest stitching, no fifty variations of the same idea. Three honest choices to react to.
Refine the chosen one.
Two rounds of revision on the direction you pick. Small adjustments to weight, spacing, and proportion. The mark stops shifting and starts feeling like it has always been there.
Deliver the file kit.
SVG, PNG, JPG, favicon, social avatar. A one-page brand sheet with the typeface, the color values, and where the mark should and shouldn’t go. Everything sent in a single folder.
One flat fee.
Quoted after a short brief. No hourly billing, no retainer.
What moves the quote
Whether the mark is a pure wordmark or a wordmark with a symbol. Whether it has to scale into a small system (business card, signage, vehicle livery). Whether you arrive with a clear direction in mind or want the three concepts to range wider. The brief sets the number before the proposal.
Bundled with a website rebuild or new build, the logo and the site ship together so the type, the color, and the tone match across the mark and the site.
What is and isn’t in the fee.
Included
- Three concept directions, each shown in use
- Two rounds of revision on the chosen direction
- Full file kit (SVG, PNG, JPG, favicon, social avatar)
- One-page brand sheet with type, color, and usage notes
- Ownership transferred on final payment
- Source file (Figma or AI) on request
Not included
- Monthly retainer or design-on-demand
- Hourly billing of any kind
- Stock or AI-generated artwork in the deliverable
- Trademark filing or legal review
- Full multi-page brand guidelines (priced separately)
What owners ask before they brief us.
Don’t see yours? Ask us directly.
Do I own the logo?
Yes. Full transfer on final payment. Source files come with it on request. No license, no usage cap, no ongoing fee.
What if none of the three concepts land?
It happens, rarely. We do one extra round of three concepts at no charge. If it still isn’t right after that, we talk honestly about whether the brief or the fit is the problem before going further.
Can you redraw an existing logo?
Yes. Redraws (cleaner vector, better proportions, modernized type) are quoted separately since the concept work is already done. We work from the best version of the existing mark you can send us.
Do you do brand guidelines?
A one-page brand sheet comes with every logo: type, color, usage notes, what not to do. Full multi-page brand guidelines are a separate engagement priced on top.
What file formats do I get?
SVG for web and signage, PNG with a transparent background for slides and social, JPG for documents and forms, a favicon kit, and a sized square avatar for social. All shipped in a single folder.
How long does a logo take?
Two to four weeks from the brief to the final files. Faster if you are decisive and slower if the three concepts spark a new direction to explore.
Ready for a logo that holds up everywhere it lands?
Tell us about the business and what the current mark isn’t doing for you. We come back with three real directions, usually within two weeks of the brief.