Lucky PizzaConcept · the business is made up
A neighborhood pizza shop site built around the phone and the menu.
A family carry-out pizza shop site built for two questions: what is on the menu, and how do I get a pie tonight. The phone, the menu, and the order CTA are never more than one tap away.
- Order total as you build
- Live
- Pages
- 4
- Build
- 4 wks
Where the usual site loses them.
People look up a restaurant with one question, usually on a phone: can I eat this tonight. Most restaurant sites answer with a PDF menu that loads slowly and zooms badly, hours buried or missing, and an ordering link that hands the customer to an app that takes a cut.
Lucky Pizza is a made-up family pizzeria on 17 Avenue SW in Calgary. Its site is the menu, the hours, and the order, in that order.
Six decisions, and why.
The menu is a web page
Every pie, size, and price is real text from one data file that also feeds the order builder, so the menu and the order never disagree. It reads on a phone without zooming, and search engines can read it too.
An order with a running total
Pies by size, sides, drinks, and bundles add up as you go, with delivery and GST included, and the order panel says how much more makes delivery free.
Pickup or delivery, and when
A toggle switches between pickup and delivery windows, and the order goes to the kitchen with a name and a phone number. Payment happens at the counter or the door.
Hours on every page
The hours sit in every footer, with the one rule that matters: the kitchen closes when the dough runs out.
Delivery by neighbourhood
Delivery covers a named list of ten neighbourhoods, which a Calgary customer recognizes faster than a radius on a map.
Allergies before the order
The menu asks anyone with an allergy to call before ordering and marks what is vegetarian, instead of offering a checkbox the kitchen can't guarantee.
Open it and use it.
Every page works. The forms answer the way the real ones would and send nothing anywhere.
Further reading
Where it comes from.
Start with the free audit.
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