For law firms
Law-firm sites that show case results, not adjectives.
Most law-firm sites lead with 'compassionate, dedicated, experienced' and bury the case history three clicks deep. Personal-injury and immigration clients want to see numbers and outcomes before they decide to call.
Where these sites lose customers
Three failure modes, repeatable fixes.
- 01.
Adjectives where results should be
Every other firm says they are dedicated and experienced. None of those words convince a client. A short list of recent settlements (with figures, where ethics permit), and a clear practice area focus, beats an essay every time.
- 02.
Phone is not the primary call to action
Personal-injury and immigration clients call. They do not fill out forms first. The phone number belongs in the header, in the hero, and at the bottom of every section. A contact form is fine as a secondary path, not the primary one.
- 03.
Practice areas crammed into one page
Personal injury, immigration, family, and real estate are different searches with different intent. One page that lists all your practice areas ranks for none of them. Each area gets its own page with its own hero, its own results, and its own FAQ.
How an Umber site is built
Four jobs every small-business site has to do. Most do one.
What an Umber build is graded on, and how each one earns back what the site cost.
The call button shows up before they tap back.
Most of your customers find you on a phone in a parking lot. The call button stays in thumb reach, and the type is readable without zoom.
Pages open in under two seconds on a phone.
Half of mobile visitors leave a slow site before it even finishes loading. Our last twelve builds score 98 on Google’s mobile speed test. The industry average is 54.
You own the code, the domain, the keys.
No retainers, no locked CMS. When we’re done you have everything, and you can hire anyone you want to work on it next.
- Code repository
- Domain & DNS
- CMS access
- Hosting account
- Analytics
- Brand kit & assets
Yours forever · hire anyone next
First name they see when they search nearby.
‘Roofer near me’ or ‘dentist near me’ is what wins your next customer. We build every site to rank in the local map pack, so they call you instead of the shop two blocks down.
Henderson Roofing
Coastal Roofing Co.
Sunset Solar & Roof
How we’d approach a rebuild
What changes when we rebuild a law firms site.
A firm rebuild puts the phone number in the header, builds out one page per practice area, and writes case results as plain text within the rules of your provincial law society. Adjectives get cut. Numbers and outcomes go up.
Note
The Coleman Law Group page on /work is a concept rebuild, not a paid client win. It exists to show how we think about the industry. Real client work will land on the work page as it ships.
Law firms questions
What owners ask before they hire us.
Don’t see yours? Ask us directly.
Can we publish case results without crossing ethics rules?
Yes, with care. Every provincial law society has its own rules on what counts as advertising versus reporting outcomes. We work to those rules, not around them. Settlements are usually publishable with a disclaimer; client identifiers stay off the site unless the client signs a written consent.How many practice-area pages should we have?
One per area you actually want to take more cases in. Not one per area you happen to be licensed in. Personal injury, immigration, family law, real estate, wills and estates: each is a different search with a different prospective client. A focused four pages outranks a thin twelve every time.How do you handle bilingual or multilingual sites?
Either as parallel French and English routes with the right hreflang tags, or as a separate French-language site if the practice is mostly Quebec. We have done both. The decision is more about which language Google should serve to which search than a technical question.
Ready for a website that works as hard as you do?
Tell me about your business and what isn’t working—I’ll come back with a scope and a price, usually within a couple of days.
Reply within 48 hours