Top of the map
‘Roofer near me’ wins your next customer. We build to rank in the local map pack.
roofer near me
- Northside RoofingCall
Law-firm sites that show case results, not adjectives.
Most law-firm sites lead with 'compassionate, dedicated, experienced' and bury the case history three clicks deep. Personal-injury and immigration clients want to see numbers and outcomes before they decide to call.
Three failure modes, repeatable fixes.
Adjectives where results should be
Every other firm says they are dedicated and experienced. None of those words convince a client. A short list of recent settlements (with figures, where ethics permit), and a clear practice area focus, beats an essay every time.
Phone is not the primary call to action
Personal-injury and immigration clients call. They do not fill out forms first. The phone number belongs in the header, in the hero, and at the bottom of every section. A contact form is fine as a secondary path, not the primary one.
Practice areas crammed into one page
Personal injury, immigration, family, and real estate are different searches with different intent. One page that lists all your practice areas ranks for none of them. Each area gets its own page with its own hero, its own results, and its own FAQ.
Built around four things that bring in calls.
On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
- Tap targets
- 44px and up
- Body type
- 16px and up
- Call button
- Every screen
Loads before they leave
Pages open in under two seconds. Half of mobile visitors leave a slow site before it loads.
Yours to keep
No system you can’t log into. When we’re done, you have everything.
- Domain
- Hosting
- Code
- Content
- Analytics
What changes when we rebuild a site for law firms.
A firm rebuild puts the phone number in the header, builds out one page per practice area, and writes case results as plain text within the rules of your provincial law society. Adjectives get cut. Numbers and outcomes go up.
Halloran & Reid is a concept rebuild, not a paid client win. It exists to show how we think about the industry. Real client work lands on the work page as it ships.
What owners ask before they hire us.
Don’t see yours? Ask us directly.
Can we publish case results without crossing ethics rules?
Yes, with care. Every provincial law society has its own rules on what counts as advertising versus reporting outcomes. We work to those rules, not around them. Settlements are usually publishable with a disclaimer; client identifiers stay off the site unless the client signs a written consent.
How many practice-area pages should we have?
One per area you actually want to take more cases in. Not one per area you happen to be licensed in. Personal injury, immigration, family law, real estate, wills and estates: each is a different search with a different prospective client. A focused four pages outranks a thin twelve every time.
How do you handle bilingual or multilingual sites?
Either as parallel French and English routes with the right hreflang tags, or as a separate French-language site if the practice is mostly Quebec. We have done both. The decision is more about which language Google should serve to which search than a technical question.
Short answers
We work with law firms across Toronto, Vancouver, Calgary, Ottawa, Montréal, Edmonton, Mississauga, Brampton, Hamilton, Markham, Surrey, and Winnipeg, plus smaller markets across Canada. Tell us where you are on the contact page and the audit comes back the same way.
Worth reading before you rebuild.
Start with the free audit.
Get a free auditSend the link. We read the site by hand and write back inside five business days.
No call, no commitment