John ColemanEsq.
Founder
OK Bar 2005 · J.D. Tulsa Law
- Board-Certified Civil Litigation
- Million Dollar Advocates Forum
Brand wordmark · Display
Coleman
Law Group.
A solo-firm rebrand built around real verdicts and a single positioning sentence. Authority through specificity, not boilerplate.
Palette
Typeface
IBM Plex Sans · 400 / 600 / 700
Set tight (-0.035em) for display. Body at -0.005em.
Premise
An injury attorney's site built around real verdicts and a four-question consultation form — one practice area per page, no 'aggressive representation' boilerplate.
Approach
Injury law is the most competitive Google-ads category in America and the easiest industry to build a bad site in. We went the other way for Coleman: one practice area per page, actual case results with numbers — verdicts, settlements, trial wins — and a consultation form that asks four questions instead of fourteen. The homepage opens with a single sentence: "We handle injury cases for Oklahoma families." That's it. Followed by what that means and what it costs. No stock photo of a gavel. No "aggressive representation" boilerplate. The pages read like the lawyer himself wrote them, because he will.
Type · Hero opening
We handle injury cases for Oklahoma families.
One sentence. No banner photo. The italic accent does the heavy lifting on warmth — every other line on the site is bold sans.
Tokens · Surface stack
Components
A short, opinionated kit — not a library.
Eyebrow
Recent results
Stat
$2,400,000
Creek County · Verdict · 2024
Action
Request consultationSince 2013 · Oklahoma City
Car, truck, and workplace injuries across the state. Two trial lawyers, not a case-mill.
Recent results
Truck accident · herniated discs
Creek Co. · Verdict · 2024
Rear-end · brain injury
Oklahoma Co. · Settlement · 2023
Workplace · amputation
Canadian Co. · Settlement · 2024
Drunk driver · fractures
Oklahoma Co. · Settlement · 2024
The attorneys
Founder
OK Bar 2005 · J.D. Tulsa Law
Associate
OK Bar 2015 · J.D. OCU · Bilingual
Practice areas
Every other kind, we’ll refer you out.
Documented case build, real statute-of-limitations clock, plain-English consult.
Documented case build, real statute-of-limitations clock, plain-English consult.
Documented case build, real statute-of-limitations clock, plain-English consult.
Documented case build, real statute-of-limitations clock, plain-English consult.
228 Robert S Kerr Ave, Ste 820
(405) 555-6200
Mon–Fri · 8a–6p