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A solo injury firm built around case results, not stock gavels

Imagined brand
Coleman Law Group
Year
2026
Scope
Law firm · New build · Authority
Coleman Law Group
Injury & Trial Lawyers

Brand wordmark · Display

Coleman
Law Group.

A solo-firm rebrand built around real verdicts and a single positioning sentence. Authority through specificity, not boilerplate.

Palette

  • NavyBackground
    #1E2A3F
  • SurfaceSurface
    #2A3650
  • EmberAccent
    #D97706
  • InkText
    #F8FAFC

Typeface

IBM Plex Sans · 400 / 600 / 700

Set tight (-0.035em) for display. Body at -0.005em.

Premise

An injury attorney's site built around real verdicts and a four-question consultation form — one practice area per page, no 'aggressive representation' boilerplate.

Approach

Injury law is the most competitive Google-ads category in America and the easiest industry to build a bad site in. We went the other way for Coleman: one practice area per page, actual case results with numbers — verdicts, settlements, trial wins — and a consultation form that asks four questions instead of fourteen. The homepage opens with a single sentence: "We handle injury cases for Oklahoma families." That's it. Followed by what that means and what it costs. No stock photo of a gavel. No "aggressive representation" boilerplate. The pages read like the lawyer himself wrote them, because he will.

Design system

Specimens · 03

Type · Hero opening

We handle injury cases for Oklahoma families.

One sentence. No banner photo. The italic accent does the heavy lifting on warmth — every other line on the site is bold sans.

Display · 88 / 96Tracking · -0.035emItalic · Plex Sans 400

Tokens · Surface stack

  • --bg#1E2A3F
  • --surface#2A3650
  • --surface-raised#364266
  • --border#3E4B6B
  • --accent#D97706
  • --text#F8FAFC

Components

A short, opinionated kit — not a library.

Eyebrow

Recent results

Stat

$2,400,000

Creek County · Verdict · 2024

Action

Request consultation

Pages · 04

Visit live site
colemanlawok.com

Since 2013 · Oklahoma City

We handle injury cases for Oklahoma families.

Car, truck, and workplace injuries across the state. Two trial lawyers, not a case-mill.

No fee
Unless we win
Consult.
Free, confidential
Experience
30+ years
Recovered
$18 M+
Homepage — single-sentence positioning, paired with the four-question intake.
colemanlawok.com / results

Recent results

Verdicts and settlements, with numbers.

  1. 01

    Truck accident · herniated discs

    Creek Co. · Verdict · 2024

    $2.4M
  2. 02

    Rear-end · brain injury

    Oklahoma Co. · Settlement · 2023

    $1.1M
  3. 03

    Workplace · amputation

    Canadian Co. · Settlement · 2024

    $875K
  4. 04

    Drunk driver · fractures

    Oklahoma Co. · Settlement · 2024

    $650K
Results — verdicts and settlements, with numbers.
colemanlawok.com / attorneys

The attorneys

Two lawyers. You talk to one of them.

John ColemanEsq.

Founder

OK Bar 2005 · J.D. Tulsa Law

  • Board-Certified Civil Litigation
  • Million Dollar Advocates Forum

Sarah MitchellEsq.

Associate

OK Bar 2015 · J.D. OCU · Bilingual

  • Board-Certified Civil Litigation
  • Million Dollar Advocates Forum
Attorneys — two cards, no stock photography.
colemanlawok.com / practice-areas

Practice areas

Four kinds of cases we take.

Every other kind, we’ll refer you out.

2-yr SOL

Motor vehicle accidents

Documented case build, real statute-of-limitations clock, plain-English consult.

2-yr SOL

Commercial trucking

Documented case build, real statute-of-limitations clock, plain-English consult.

1-yr notice

Workplace injuries

Documented case build, real statute-of-limitations clock, plain-English consult.

2-yr SOL

Slip, trip & fall

Documented case build, real statute-of-limitations clock, plain-English consult.

Office

228 Robert S Kerr Ave, Ste 820

Direct

(405) 555-6200

Hours

Mon–Fri · 8a–6p

Practice areas — four cases the firm takes, with statute-of-limitations callouts.