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Free audit

Web design for small businesses in Canada

Stop losing customers to the competitor with the nicer website.

Websites for contractors, clinics, law firms, and logistics companies across Canada.

Get a free auditSee the work
  • Audit ready in five business days
  • No call needed

What an Umber site looks like.

Recent client work alongside concept builds. Lunarlink Solutions launched this year. The rest are full concept sites you can click through and use like a real customer would.

View all work

  1. Client work

    Lunarlink SolutionsSecurity

  2. Concepts

    Halloran & ReidLaw firm
  3. Lucky PizzaRestaurant
  4. Henderson RoofingRoofing
  5. Rosewell Aesthetic MedicineMed spa
  6. Pinegrove FreightLogistics
  7. Frontier Heating & AirHVAC

Free written audit

A written read on what your site is costing you.

What to fix first, what it’s losing you in calls, and whether a rebuild would pay for itself.

Get a free audit
Umber Studio

Written audit

Prepared for

Sample written audit for Northside Roofing

Checked on
A phone and a laptop
Sent
Day five, as a PDF
Findings
5: 2 to fix first, 2 to fix next, 1 working

Summary

Your site holds up on a laptop. On a phone, where people look for a roofer in a hurry, two things get between them and a call.

Page 1 of 5

Fix first: Calling you takes three taps on a phone.

The number is on the contact page, behind the menu. A call button in the header makes it one tap.

Fix first: The quote form asks for eight things before it sends.

Name, phone and the job are enough to call someone back.

Fix next: The first screen takes eight seconds to say what you do.

It opens on a slideshow. Lead with one line: what you do and where.

Fix next: The home page takes 6.4 seconds to load on 4G.

The photos came straight off a camera. Resizing them fixes most of it.

Working: Your Google listing is filled in and links to the site.

Keep the hours current and keep answering reviews.

Next

What it’s costing you in calls

Fewer taps. More calls.

Website scorecard

Score your site in sixty seconds.

No card. No newsletter signup.

Five phases, in order.

The full project wraps in about six weeks.

  1. Audit

    Week 0

    We pull your site apart on paper: where calls are leaking, where the phone number is hiding, what Google sees.

  2. Proposal

    Week 0-1

    A one-page scope and a flat number.

  3. Content

    Weeks 1-2

    Every page rewritten in your voice. The audience is the customer about to call you, not Google.

  4. Build

    Weeks 2-5

    Design and engineering on the same bench. You see working pages on a real URL within days, not slide-deck mockups.

  5. Launch

    Week 6+

    Switch the site over, keep every old link working, set up analytics and call tracking. Thirty days of small changes, free, while the data settles in.

One flat fee per project. No hourly billing, no retainers.

Built around four things that bring in calls.

Top of the map

‘Roofer near me’ wins your next customer. We build to rank in the local map pack.

roofer near me

  1. Northside RoofingCall

On the phone first

Most find you on a phone. The whole site has to feel right at arm’s length.

Tap targets
44px and up
Body type
16px and up
Call button
Every screen

Loads before they leave

Pages open in under two seconds. Half of mobile visitors leave a slow site before it loads.

Yours to keep

No system you can’t log into. When we’re done, you have everything.

  • Domain
  • Hosting
  • Code
  • Content
  • Analytics

The website first. The rest to match.

  • Sites that load fast, read clearly, and turn visitors into calls or bookings. The phone and the form get treated as the point of the page.

    More on web design

  • Logo, type, color, and the small details that make everything look intentional. Built to hold across web, print, and signage.

    More on branding

  • Brochures, one-pagers, flyers, decks, trade-show signage. The handouts that have to match the site and the storefront.

    More on print

  • Invoices, letterheads, proposals, contracts, estimate sheets. The everyday paper that shapes how a business looks.

    More on print

Things owners always ask first.

Don’t see yours? Ask us directly.

How do you price a project?

Every project is a single flat fee on a one-page proposal. No hourly billing, no retainers, no surprises on the invoice. You get a written quote after a free audit and a short discovery call, before you commit a dollar.

How long does a rebuild take?

Four to six weeks for a rebuild. Five to eight for a from-scratch build. The free written audit comes back within five business days of your request, with no call needed to get it.

Will I lose my Google rankings if you rebuild?

Not if the switch is handled properly, which is the entire point of doing it right. We keep your page addresses, redirect the ones that change, and carry over the titles and content Google already trusts. Rankings usually hold through the move and improve afterward, once the new site loads faster and reads cleaner. The sites that lose rankings are the ones that ignore their old links. We don't.

Who owns the code and content?

You do. Everything is filed under an account in your name, on hosting in your name. If you ever want to leave, you take the whole site with you. We do not hold anyone's website hostage.

Do you work with my industry?

Most likely. We focus on service businesses where one good lead pays for itself: trades, clinics, law firms, freight, and professional services. If you are unsure, send your URL on the contact page and we will tell you in the audit reply whether we are the right fit.

What if the rebuild doesn't bring in calls?

Our job is to fix the obvious leaks: hidden phone numbers, slow pages, broken forms, confusing nav. Most sites have several. We cannot guarantee market demand. If your industry is in a slow patch or your offer is weaker than your competitors, no website fixes that, and we will tell you in the audit before you commit a dollar.

Start with the free audit.

Get a free audit

Send the link. We read the site by hand and write back inside five business days.

No call, no commitment