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Preschool sites that fill the fall enrolment waitlist.
Parents tour three preschools before they pick one. The site is the first tour. It needs to answer the ratio, the philosophy, the price, and the waitlist length before the parent fills out a single form. Most preschool sites bury all four and ask for an email to learn more.
Three failure modes, repeatable fixes.
The philosophy is a paragraph of jargon
'Child-led emergent learning' means nothing to a first-time parent. A plain English description of what a typical day looks like, with the morning circle, the outdoor time, the snack rotation, and the rest period named in real language, does more than a paragraph of pedagogy terms.
The teacher-to-child ratio is buried or missing
The single most-asked question in preschool admissions is the ratio. A plain text answer ('three educators to twelve children in the toddler room, two educators to ten in the preschool room') on the homepage answers the question before the parent has to ask. Hiding it reads as evasion.
The waitlist process is opaque
A parent who has been on three preschool waitlists already does not want a fourth black hole. A plain page that names the current waitlist length, the typical wait by age band, and the deposit terms gives the parent a real decision to make. It also ends up filtering out the parents who would have dropped off the waitlist anyway.
Built around four things that bring in calls.
On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
- Tap targets
- 44px and up
- Body type
- 16px and up
- Call button
- Every screen
Loads before they leave
Pages open in under two seconds. Half of mobile visitors leave a slow site before it loads.
Yours to keep
No system you can’t log into. When we’re done, you have everything.
- Domain
- Hosting
- Code
- Content
- Analytics
What changes when we rebuild a site for preschools and daycares.
A preschool rebuild publishes the ratio, the philosophy in plain English, the monthly tuition, and the current waitlist length on the homepage. The licensing details and the curriculum framework live on a dedicated 'about' page. Parent communication tools (Brightwheel, HiMama, Storypark) get a clear mention so the working parent knows what to expect after enrolment.
Willow & Wren is a concept rebuild, not a paid client win. It exists to show how we think about the industry. Real client work lands on the work page as it ships.
What owners ask before they hire us.
Don’t see yours? Ask us directly.
Should we publish monthly tuition?
Yes, as a clear figure per age band. Tuition transparency builds trust faster than any number of testimonials. Parents touring three schools compare the price one way or another, so the school that publishes openly avoids the suspicion that they are hiding something.
What about photos of children?
Only with written, signed parental consent for every child in every photo. The consent has to specify where the photos appear (website, social media, print). Most schools default to staged photos with their own staff and props, which works fine and avoids the consent admin entirely.
How do we handle provincial licensing pages?
The licensing details, the most recent inspection report, and the operator's licence number sit on a dedicated 'licensing and compliance' page. Parents look for this. A clean page that surfaces it without burying it in the footer reads as competence and saves the admin team a dozen email replies a week.
Short answers
We work with preschools & daycares across Toronto, Vancouver, Calgary, Ottawa, Montréal, Edmonton, Mississauga, Brampton, Hamilton, Markham, Surrey, and Winnipeg, plus smaller markets across Canada. Tell us where you are on the contact page and the audit comes back the same way.
Worth reading before you rebuild.
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Start with the free audit.
Get a free auditSend the link. We read the site by hand and write back inside five business days.
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