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Concept showcase
Each one is a complete multi-page site for an industry we work in. The brands are imagined, the builds are real. Open any card to walk through it like a customer would.
Roofing · Concept
Residential roofing is an emergency business. The old site buried the phone number and the free-inspection form. The new one makes both impossible to miss; you can go from the homepage to a booked inspection in three taps.
Law firm · Concept
An injury attorney's site built around real verdicts and a four-question consultation form. Each practice area gets its own page; the boilerplate that shows up on every other firm's site doesn't show up here.
HVAC · Concept
A third-generation HVAC company's site rebuilt around the moment the furnace stops. The home page is a sticky 'heat out?' bar, a service-area map, and same-day slots that update on the hour.
LTL · Concept
Most carrier websites bury the people who actually move the freight. Shippers see the same rate calculator on every site. Drivers see a generic careers page. We rebuilt Pinegrove around the thing a regional carrier still does better than the nationals: knowing the dock manager by name.
Aesthetics · Concept
A Scottsdale med spa site built in a soft, tactile neumorphic language. The interface mirrors the brand (quiet, skin-toned), and the funnel is built around the booked consult instead of the impulse buy.
Early childhood · Concept
A nature-forward Portland preschool site built in a soft, puffy, claymorphic language. Every tile looks molded by hand. The whole flow is pointed at one outcome: booking a campus tour.
Fine dining · Concept
A Hudson Valley tasting-menu restaurant. 20 seats, one seating per night, menu changing with the season. The site isn't organized as a menu; it's organized as a journal, with each season its own chapter and marginalia running down the outside of every page.
Auto detailing · Concept
A precision auto detailing studio in Lake Forest, IL. Ceramic coating, paint protection film, paint correction, and concours prep, one car at a time. Built for collectors and daily drivers who want a written process and a controlled bay.
