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Chiropractor sites that book the first visit, not the consultation.
Most chiropractor sites lead with a free consultation offer that demands a phone call and a credit card. The patient who has been Googling 'lower back pain treatment' at midnight wants to book a real visit at a real time. The sites that let them do that book first.
Three failure modes, repeatable fixes.
The free consultation is a sales call dressed up
A 'free consultation' that turns into a thirty-minute pitch for a care plan burns the patient's trust. A real first visit with a real time, a real price, and a real treatment plan converts the patient who is already in pain. The consultation page can stay, but it should not be the only path.
The specialties are buried in a generic 'services' list
Sciatica, migraines, sports injury, prenatal: each is a different search and a different patient. One 'services' page that lists every treatment ranks for none of the conditions. A dedicated page per condition (with the diagnostic approach, the typical treatment frequency, and the expected timeline) ranks and converts.
The team is one chiropractor and an empty 'about' page
Patients pick the chiropractor as much as the clinic. A clean bio per practitioner (their name, their school, their year of qualification, their specialties) does more than a corporate 'about us' page about the clinic's mission. If you have a massage therapist or a physiotherapist on staff, they each get a bio too.
Built around four things that bring in calls.
On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
- Tap targets
- 44px and up
- Body type
- 16px and up
- Call button
- Every screen
Loads before they leave
Pages open in under two seconds. Half of mobile visitors leave a slow site before it loads.
Yours to keep
No system you can’t log into. When we’re done, you have everything.
- Domain
- Hosting
- Code
- Content
- Analytics
What changes when we rebuild a site for chiropractors.
A chiropractor rebuild puts real online booking in the hero, builds a dedicated page per condition you treat (back, neck, sciatica, headaches, sports injury), and writes a real bio for each practitioner. Insurance direct-billing details and the major insurers you handle live on the booking page, not in the footer.
Every rebuild starts with a free written audit. We send back a plain-English breakdown of what is costing you calls today and what we would change in the rebuild. No deck, no sales call.
What owners ask before they hire us.
Don’t see yours? Ask us directly.
Should we publish per-visit pricing?
Yes. Initial assessment and follow-up adjustment prices belong on the booking page. Insurance pays a portion for most patients, but the cash price still has to be visible. Patients who see no price assume the worst and call a clinic that listed one.
What about treatment plans and care packages?
Care packages live on a dedicated page with the included visits, the duration, and the discount versus per-visit pricing. The page should also say plainly that the package is optional and that single visits are fine. Bundling pressure on the booking page reads as upsell.
How do we handle provincial regulator compliance?
The provincial chiropractic regulator sets the rules for what you can claim, what you can advertise, and what photos you can use. We write within those rules from the start. Outcome claims get the right qualifying language without sounding like a legal disclaimer pasted onto marketing copy.
Short answers
We work with chiropractors across Toronto, Vancouver, Calgary, Ottawa, Montréal, Edmonton, Mississauga, Brampton, Hamilton, Markham, Surrey, and Winnipeg, plus smaller markets across Canada. Tell us where you are on the contact page and the audit comes back the same way.
Worth reading before you rebuild.
WordPress vs a custom build in 2026
WordPress still runs a large share of small-business websites, and for some of them it is the right tool. What it is good at, what it costs to keep running, and when a custom build is the better call for a business that lives on leads.
Wix vs a custom website for a business that needs leads
Wix is rarely what costs a business its leads. The four places where it starts to, what a custom build changes for a business that lives on calls and quote requests, and what you give up when you leave the editor behind.
Do you have to pay monthly for a website?
Four different things get bundled into a monthly website fee, and only two of them are unavoidable. How to tell which one you are paying for, and how to spot the arrangement where you never stop paying and never own anything.
Start with the free audit.
Get a free auditSend the link. We read the site by hand and write back inside five business days.
No call, no commitment