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Process

Five phases, four to six weeks, no mystery about any of it.

We keep the process short and visible. No producer between you and the people doing the work. What follows is exactly what happens.

What we take on

  • The Rebuild

    4-6 weeksScoped per project

    You have a site. It's not bringing in work.

    Existing content audited and rewritten, a new site structure, full redesign, build, switch-over, launch. Google business listing cleaned up, page speed tuned, analytics and call-tracking set up. Most of the jobs we take.

  • The New Build

    5-8 weeksScoped per project

    You're starting from scratch.

    Brand basics (name, logo, the way you sound in writing), site structure, copywriting, design, build, launch. We'll also set up your Google business listing, your email, and a simple system to keep track of leads so the calls and forms the site generates actually get answered.

  • The Audit

    5 business daysFree

    You want a second opinion before you commit.

    A free written audit, 4 to 6 pages, on what your current site gets wrong, what it's likely costing you in missed calls and lost quotes, and what a rebuild would involve. Delivered as a PDF with screenshots. No call needed to ask for it, and a short one to walk you through it if you want.

The timeline

  1. 01

    Free audit

    You send us the URL. We send back a written audit: what the site is doing right, what it's costing you, and whether a rebuild would pay for itself.

    Week 0

  2. 02

    Proposal & scope

    If the audit makes the case for a rebuild, we send a fixed-fee proposal with a scope, timeline, and what we'll need from you. One call to answer questions. We're usually ready to start inside a week.

    Week 0-1

  3. 03

    Content & structure

    We rewrite the site's content first (homepage, services, about, contact) in your voice, aimed at your actual customer. Then the structure falls out of it. You approve every page before we touch a pixel.

    Weeks 1-2

  4. 04

    Design & build

    One round of design in a live preview, one round of revisions, then we build. No 30-slide decks. You see working pages on a real URL within a few days.

    Weeks 2-5

  5. 05

    Launch & tune

    Switching the site over, pointing your domain, keeping every old link working, setting up analytics and call-tracking. Then we report at 30 and 90 days on call volume, quote submissions, and what's still worth tuning.

    Week 6 + 90 days

Pricing

Fixed fee. Always.

Every engagement is scoped and quoted up front. Audits are always complimentary. The number is the number. Scope creep is a conversation, not a new invoice.

Payment in two parts.

Half to start, half on launch. No drip-fed monthly charges.

Hosting handled.

We set up the hosting, wire the domain, and hand over the logins. Third-party costs (domain, hosting, email) are billed at-cost. We’ll show you the actual invoice.

30-day window after launch.

Small changes and fixes at no charge. After that, ongoing tweaks are covered by a care plan or quoted per request, or you can take over the code. It’s yours.

Past that window, a care plan keeps hosting, backups, and small edits handled. Curious what a rebuild looks like in your field? See the industries we focus on.

Send us the site. We’ll tell you what’s working and what isn’t.