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Process

Five phases, four to six weeks, no mystery about any of it.

We keep the process short and visible. Fixed fee, no retainers, no producer between you and the people doing the work. What follows is exactly what happens.

What we take on

  • The Rebuild

    · 4–6 weeksScoped per project

    You have a site. It's not bringing in work.

    Existing content audited and rewritten, new information architecture, full redesign, build, migration, launch. Google Business Profile cleanup, Core Web Vitals tuned, analytics and call-tracking wired up. Most of the jobs we take.

  • The New Build

    · 5–8 weeksScoped per project

    You're starting from scratch.

    Brand basics (name, logo, voice), site architecture, copywriting, design, build, launch. We'll also set up your Google Business Profile, your email, and a simple CRM so the leads the site generates actually get answered.

  • The Audit

    Always free5 business days

    You want a second opinion before you commit.

    A free written report — 4–6 pages — on what your current site gets wrong, what it's likely costing you in missed calls and lost quotes, and what a rebuild would involve. Delivered as a PDF with screenshots. Takes us about a week.

The timeline

  1. 01

    Free audit

    You send us the URL. Within a week, you get a written report: what the site is doing right, what it's costing you, and whether a rebuild would pay for itself. No sales call required.

    Week 0
  2. 02

    Proposal & scope

    If the audit makes the case for a rebuild, we send a fixed-fee proposal with a scope, timeline, and what we'll need from you. One call to answer questions. We're usually ready to start inside a week.

    Week 0–1
  3. 03

    Content & structure

    We rewrite the site's content first — homepage, services, about, contact — in your voice, aimed at your actual customer. Then the structure falls out of it. You approve every page before we touch a pixel.

    Weeks 1–2
  4. 04

    Design & build

    One round of design in a live preview, one round of revisions, then we build. No 30-slide decks. You see working pages on a real URL within a few days.

    Weeks 2–5
  5. 05

    Launch & tune

    Migration, DNS, redirects, analytics, call-tracking. We stay on for 30 days of small changes at no charge, then report at 30 and 90 days on call volume, quote submissions, and what's still worth tuning.

    Week 6 + 90 days

Pricing

Fixed fee. Always. Every engagement is scoped and quoted up front. Audits are always complimentary. The number is the number — scope creep is a conversation, not a new invoice.

Payment in two parts. Half to start, half on launch. No drip-fed monthly charges.

Hosting handled. We set up the hosting, wire the domain, and hand over the logins. Third-party costs (domain, hosting, email) are billed at-cost — we’ll show you the actual invoice.

30-day window after launch. Small changes and fixes at no charge. After that, ongoing tweaks are billed hourly, or you can take over the code — it’s yours.

Send us the site. We’ll tell you what’s working and what isn’t.

Get your free audit