For dentists
Dental websites that book new patients.
Most dental sites hide the booking widget behind a contact form, dodge insurance questions, and give an anxious first-time patient nothing to read. A few small fixes triple the booked appointments.
Where these sites lose customers
Three failure modes, repeatable fixes.
- 01.
Booking is two clicks too deep
An anxious new patient books on the path of least friction. Every extra step (contact form, then a phone callback, then a calendar email) costs you a percentage of bookings. The booking widget belongs in the header on every page.
- 02.
Insurance is a mystery
New patients want to know which insurance you take before they call. A plain list of accepted plans, written out, ranks for those plan names in search and removes the most common reason a first-time patient does not book.
- 03.
No new-patient walkthrough
First-visit anxiety is real. A short page that explains what happens at the first appointment, what to bring, and how long it takes, converts better than every dentist photo and award badge combined.
How an Umber site is built
Four jobs every small-business site has to do. Most do one.
What an Umber build is graded on, and how each one earns back what the site cost.
The call button shows up before they tap back.
Most of your customers find you on a phone in a parking lot. The call button stays in thumb reach, and the type is readable without zoom.
Pages open in under two seconds on a phone.
Half of mobile visitors leave a slow site before it even finishes loading. Our last twelve builds score 98 on Google’s mobile speed test. The industry average is 54.
You own the code, the domain, the keys.
No retainers, no locked CMS. When we’re done you have everything, and you can hire anyone you want to work on it next.
- Code repository
- Domain & DNS
- CMS access
- Hosting account
- Analytics
- Brand kit & assets
Yours forever · hire anyone next
First name they see when they search nearby.
‘Roofer near me’ or ‘dentist near me’ is what wins your next customer. We build every site to rank in the local map pack, so they call you instead of the shop two blocks down.
Henderson Roofing
Coastal Roofing Co.
Sunset Solar & Roof
How we’d approach a rebuild
What changes when we rebuild a dentists site.
A dental rebuild puts the booking widget in the header, writes out the insurance list as plain text, and adds a new-patient walkthrough page. The site reads like a calm front-desk conversation, not a brochure.
Note
The Bright Smile Family Dental page on /work is a concept rebuild, not a paid client win. It exists to show how we think about the industry. Real client work will land on the work page as it ships.
Dentists questions
What owners ask before they hire us.
Don’t see yours? Ask us directly.
Can we integrate our existing booking system?
Yes. We have integrated Dentrix, Curve, and most of the major patient-management systems. If yours has any kind of online booking widget or API, we can wire it directly into the site. If it does not, a simple form that drops into your team inbox works fine for most practices.How do you handle the insurance list?
Plain text on a dedicated insurance page, with each plan name written out so it ranks for searches like 'dentist that accepts X plan.' We update the list in five minutes when your office changes carriers.Should patient testimonials be on the site?
Yes, but written in the patient's own words, with first name and last initial only, and only with explicit consent. Avoid before-and-after photos of patients without a signed release. Your provincial dental college has rules on this; we will check them before publishing.
Ready for a website that works as hard as you do?
Tell me about your business and what isn’t working—I’ll come back with a scope and a price, usually within a couple of days.
Reply within 48 hours