
Featured · client work
Drop your URL and I’ll send back a short reply with what’s holding it back, and how to fix it.
Look out for a reply from hello@umberdesignstudio.com within two business days.
For dentists
A new patient is worth thousands of dollars in lifetime value. They Google 'family dentist near me', open three or four sites, and book on whichever one lets them pick a date in under sixty seconds. Most dental sites still route every booking through a phone call during business hours.
Where these sites lose customers
A booking flow that ends with 'we will call you to confirm' is not booking. New patients book the dentist who lets them choose a time and an existing slot on the calendar. We integrate with the practice management software you already use (Dentrix, Tracker, ClearDent, ABELDent) so the booking lands directly in the schedule.
New patients want to know if you take their insurance, what direct billing looks like, and what payment plans you offer. A clean section on the homepage that names the major insurers you direct-bill (Manulife, Sun Life, Green Shield, Pacific Blue Cross) does more to book the patient than any number of staff bio photos.
Invisalign, veneers, and whitening are price-sensitive cosmetic decisions. The patient is shopping. A starting-from price per arch for Invisalign, per tooth for veneers, and per session for whitening keeps them on your site instead of the next clinic's site.
Under the hood
The mechanics that decide whether a site earns calls or just sits there.
01Top of the map
‘Roofer near me’ wins your next customer. We build to rank in the local map pack.
78%of local-service searches happen on a phone.
02On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
03Loads before they leave
Half of mobile visitors leave a slow site before it loads.
Page speed scoremobile
98/100
04Yours to keep
No retainers, no system you can’t log into. When we’re done, you have everything.
How we’d approach a rebuild
A dental rebuild puts real online booking in the hero (not 'request an appointment'), publishes the insurance direct-billing list near the top, and lists starting-from prices on the cosmetic services. Family care, emergency care, and cosmetic care each get their own clear path because the patients are different.
Note
Every rebuild starts with a free written audit. We send back a plain-English breakdown of what is costing you calls today, what we would change in the rebuild, and a fixed price. No deck, no sales call.
Dentists questions
Don’t see yours? Ask us directly.
We work with dentists across Toronto, Vancouver, Calgary, Ottawa, Montréal, and Edmonton, plus smaller markets across Canada and the US. Tell us where you are on the contact page and the audit comes back the same way.
From the journal
Free written audit. No call required, no commitment, no upsell at the end.
Reply within two business days