For roofers
Roofing websites that win the storm-damage call.
Most roofer sites bury the phone number, hide the service area, and fall back on stock photos. The good ones make the next call obvious before the homeowner has finished scrolling.
Where these sites lose customers
Three failure modes, repeatable fixes.
- 01.
Phone number is below the fold
After a hailstorm or a leak, homeowners call whoever picks up first. If they have to scroll to find your number, they have already called the next roofer in the search results. The phone goes in the header, big, and stays sticky on mobile.
- 02.
No real service-area map
Homeowners type your city plus their suburb into Google. If your site does not say you serve their suburb, they bounce. A plain HTML list of every town and postal-code prefix you cover ranks better than a fancy map and answers the question instantly.
- 03.
Stock photos instead of your own roofs
Roofing is a trust-first sale. Homeowners want to see crews, trucks, real jobs, real before-and-afters. Stock photos read as cover-up. A small library of your own photos beats a polished gallery of someone else's every time.
How an Umber site is built
Four jobs every small-business site has to do. Most do one.
What an Umber build is graded on, and how each one earns back what the site cost.
The call button shows up before they tap back.
Most of your customers find you on a phone in a parking lot. The call button stays in thumb reach, and the type is readable without zoom.
Pages open in under two seconds on a phone.
Half of mobile visitors leave a slow site before it even finishes loading. Our last twelve builds score 98 on Google’s mobile speed test. The industry average is 54.
You own the code, the domain, the keys.
No retainers, no locked CMS. When we’re done you have everything, and you can hire anyone you want to work on it next.
- Code repository
- Domain & DNS
- CMS access
- Hosting account
- Analytics
- Brand kit & assets
Yours forever · hire anyone next
First name they see when they search nearby.
‘Roofer near me’ or ‘dentist near me’ is what wins your next customer. We build every site to rank in the local map pack, so they call you instead of the shop two blocks down.
Henderson Roofing
Coastal Roofing Co.
Sunset Solar & Roof
How we’d approach a rebuild
What changes when we rebuild a roofers site.
A roofer rebuild puts the phone number in the header on every page, lays out service areas as plain text Google can read, and replaces stock with your own job photos. Storm season pages and insurance-claim explanations get their own URLs so the right person lands on the right page from a search.
Note
The Henderson Roofing page on /work is a concept rebuild, not a paid client win. It exists to show how we think about the industry. Real client work will land on the work page as it ships.
Roofers questions
What owners ask before they hire us.
Don’t see yours? Ask us directly.
Should residential and commercial roofing be on separate sites?
Almost never. Two sites doubles the SEO work and confuses Google. One site with a clear residential section and a clear commercial section ranks better and reads cleaner. The exception is if commercial is more than seventy percent of your revenue and the buyers are property managers, not homeowners.How do we handle storm-season traffic spikes?
A storm page that goes live the morning after a major event, with a short form, a phone number, and a plain explanation of the inspection process. The page stays up year round at a stable URL so Google ranks it before the next storm.What about insurance carrier links and claim forms?
Plain text helps. Most homeowners do not know the difference between an adjuster and an inspector, so a one-paragraph explanation of how a claim works converts better than a logo wall of insurance carriers. Logo walls also create legal grey areas if a carrier objects.
Ready for a website that works as hard as you do?
Tell me about your business and what isn’t working—I’ll come back with a scope and a price, usually within a couple of days.
Reply within 48 hours