Featured · client work
Lunarlink Solutions, Toronto
See it live
Drop your URL and I’ll send back a short reply with what’s holding it back, and how to fix it.
Look out for a reply from hello@umberdesignstudio.com within two business days.
For roofers
Most roofer sites bury the phone number, hide the service area, and fall back on stock photos. The good ones make the next call obvious before the homeowner has finished scrolling.
Where these sites lose customers
After a hailstorm or a leak, homeowners call whoever picks up first. If they have to scroll to find your number, they have already called the next roofer in the search results. The phone goes in the header, big, and stays sticky on mobile.
Homeowners type your city plus their suburb into Google. If your site does not say you serve their suburb, they bounce. A plain HTML list of every town and postal-code prefix you cover ranks better than a fancy map and answers the question instantly.
Roofing is a trust-first sale. Homeowners want to see crews, trucks, real jobs, real before-and-afters. Stock photos read as cover-up. A small library of your own photos beats a polished gallery of someone else's every time.
Under the hood
The mechanics that decide whether a site earns calls or just sits there.
01Top of the map
‘Roofer near me’ wins your next customer. We build to rank in the local map pack.
78%of local-service searches happen on a phone.
02On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
03Loads before they leave
Half of mobile visitors leave a slow site before it loads.
Page speed scoremobile
98/100
04Yours to keep
No retainers, no system you can’t log into. When we’re done, you have everything.
How we’d approach a rebuild
A roofer rebuild puts the phone number in the header on every page, lays out service areas as plain text Google can read, and replaces stock with your own job photos. Storm season pages and insurance-claim explanations get their own URLs so the right person lands on the right page from a search.
Note
The Henderson Roofing page in the concept showcase is a concept rebuild, not a paid client win. It exists to show how we think about the industry. Real client work lands on the work page as it ships.
Roofers questions
Don’t see yours? Ask us directly.
We work with roofers across Toronto, Vancouver, Calgary, Ottawa, Montréal, and Edmonton, plus smaller markets across Canada and the US. Tell us where you are on the contact page and the audit comes back the same way.
From the journal
Mar 6, 2026
6 min
Mar 6, 2026 · 6 min
An HVAC emergency happens at eleven on a January night. The homeowner calls the first contractor they reach. Here is what a Canadian HVAC website needs to do to be that contractor, and why most sites lose the call before the homeowner has finished scrolling.
Feb 27, 2026
7 min
Feb 27, 2026 · 7 min
Storm season is the year for a residential roofer. Most roofing websites are not ready for it. Here is what a site needs to do in the seventy-two hours after a hailstorm to keep the calls landing on you, not the next roofer in the search results.
Free written audit. No call required, no commitment, no upsell at the end.
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