Pricing
What a website actually costs.
Flat fee, written into a one-page proposal before any work starts. The audit is free and arrives in five business days. Most rebuilds land between eight and fifteen thousand dollars.
The three principles
How pricing works at Umber.
- 01.
Fixed fee, every time.
Every project is scoped and quoted up front. The number on the proposal is the number on the invoice. No hourly billing, no scope creep, no retainer.
- 02.
Two payments, fifty-fifty.
Half at the start, half at launch. Third-party costs (domain, hosting, email) are billed at cost with the receipt attached, not marked up.
- 03.
You own the code and the site.
Everything ships in a repository in your name, on hosting in your name. If you ever want to leave, you take the whole site with you. No lock-in, no licensing.
Range
$8k to $15k
Typical rebuild. New builds run higher.
What moves the number
Scope of pages and content. Custom integrations like booking, payment, or a real CMS. Migration complexity if you have a large existing site with traffic to preserve. The audit gives you a written estimate before you commit a dollar.
Scope
What is and isn’t in the fee.
Included
- Free written audit before any commitment
- Design, copy, build, and launch
- Brand basics for new builds
- URL migration with redirects
- On-page SEO, schema, and analytics setup
- Thirty days of free changes after launch
Not included
- Monthly retainers or maintenance contracts
- Hourly billing of any kind
- Ongoing SEO services
- Paid ad management
- Marked-up third-party costs
Pricing questions
What owners ask about the number.
Don’t see yours? Ask us directly.
Why no fixed packages or tiered pricing?
Every small business is a different starting point. A roofer with eight pages and a Wix site is not the same scope as a law firm with forty pages and a custom CMS. A flat fee tailored to the actual work is more honest than three packages that pretend every site fits a template.What moves the number up or down?
Three things, in order of impact. Scope of pages and content. Custom integrations like booking, payment, or a real CMS. Migration complexity if you have a large existing site with traffic to preserve. The audit gives you a written estimate before you commit.Do you offer payment plans beyond the fifty-fifty split?
Yes, on request. We have done thirds across longer projects and quarterly splits when a business is mid-quarter on cash. Ask in the audit reply and we will work it out on the proposal.
Ready for a website that works as hard as you do?
Tell me about your business and what isn’t working—I’ll come back with a scope and a price, usually within a couple of days.
Reply within 48 hours