Henderson RoofingConcept · the business is made up
A roofer's site built around the phone.
Residential roofing is an emergency business, so this concept puts the phone number and a one-field inspection request where a homeowner in a hurry looks first.
- Field to request an inspection
- 1
- Pages
- 4
- Build
- 5 wks
Where the usual site loses them.
Most roofing work arrives in the days after hail or wind, from a homeowner looking at a stain on the ceiling and calling whoever answers first. The typical roofing site makes that person work for it: the phone number sits in the footer, the quote form asks for eight things, and the insurance question, which is the one they came with, gets a paragraph at the bottom of an About page.
Henderson Roofing is a made-up roofer in Tulsa, Oklahoma. Its site is built the other way around, for the homeowner on a phone in a hurry.
Six decisions, and why.
One field to start
The hero asks for a ZIP code and nothing else. It answers on the spot with the town and whether a crew can be there today or tomorrow morning, then puts a call button and a short booking form under it. A ZIP outside the map still gets a phone number and a reason to call.
The phone on every screen
The number sits in the header at every width, as a button on a phone, and again under every ZIP form. Nobody scrolls to find it.
A page for the storm
Storm damage gets its own page: what hail and wind do to a roof, a same-day tarp for water coming in, the claim from the first call to install day, and three past claims showing what the owner paid next to what insurance covered.
Straight about the deductible
The questions say outright that the roofer will not cover a deductible, because doing it is insurance fraud. Homeowners get offered that trick every storm season, and a roofer who names it earns more trust than a row of badges.
Booking in three fields
The inspection form asks for a name, a phone number, and the ZIP, already filled in from the hero, plus an optional note. Every field left off is a request that gets finished.
Proof sorted by job
The gallery filters sixteen jobs by what went wrong: full replacement, hail, wind, gutters, and commercial. A homeowner with hail damage looks at hail jobs.
Open it and use it.
Every page works. The forms answer the way the real ones would and send nothing anywhere.
Further reading
Where it comes from.
Start with the free audit.
Get a free auditSend the link. We read the site by hand and write back inside five business days.
No call, no commitment