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Halloran & ReidConcept · the business is made up

An injury firm that puts its fees, results, and deadlines in plain view.

A plaintiff injury site for a Minneapolis boutique. Public-domain landscape paintings replace stock photography, fees read like a price list, results are drawn to scale, and every practice area shows how long a client has to file.

Open the working site
Filing-deadline checks
4
Pages
4
Build
4 wks

Where the usual site loses them.

Someone hurt in a crash or at work wants to know two things: whether they have a case, and whether the lawyer they meet will be the one who handles it. Most injury firm sites answer neither. They open on adjectives, list every practice area the firm has touched, and bury their case results three clicks deep.

Halloran & Reid is a made-up injury firm in Minneapolis. Its site leads with the partners, the results, and the deadline, and stays inside the rules lawyers advertise under.

Six decisions, and why.

  1. Results, drawn to scale

    Six resolved matters, each with its case caption, court, and year, and a line of dots where every dot stands for the same amount, so the scale can't flatter. A note says confidential settlements are left off.

  2. What the firm takes, and what it refers

    Four kinds of injury case, each with what the firm handles and what it preserves first, and a named list of where everything else goes. A visitor with the wrong kind of case finds out in a minute.

  3. A deadline check

    Every practice area carries a date field. Enter when it happened and the page answers with the last day to file under the state's statute, plus any notice deadline that falls sooner.

  4. Fees in writing, up front

    The contingency tiers, who advances the costs, and what a client owes if there is no recovery sit on the home page, before anyone calls.

  5. The partner on the call

    Bios carry bar admissions, education, and a line in the attorney's own words. On a phone, a call button docks at the bottom of the screen after the first scroll.

  6. The disclaimers, written plainly

    Attorney advertising, past results, and the no-relationship line sit in the footer and on the form, with the responsible attorney named.

Open it and use it.

Every page works. The forms answer the way the real ones would and send nothing anywhere.

Further reading

Where it comes from.

Next studyFrontier Heating & Air

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