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An HVAC site rebuilt around the moment of failure

Imagined brand
Frontier Heating & Air
Year
2026
Scope
HVAC · Redesign · Emergency response
Frontier Heating & Air
Columbus · Since 1957

Wordmark · Display

Frontier
Heating & Air.

A third-generation HVAC rebrand built around the 9 p.m. furnace failure. Live availability, sticky emergency CTA, signage-blue navy with an unmistakable orange action color.

3 techs on call78-min average response

Palette

  • NavyBackground
    #0C1D37
  • SurfaceSurface
    #152B49
  • EmberAccent
    #F97316
  • IceText
    #FFFFFF

Typeface

IBM Plex Sans · 400 / 600 / 700

Mono numerals (Plex Mono) for the live ticker — feels like a dispatch board.

Premise

A third-generation HVAC company's site rebuilt around the moment the furnace stops — a sticky 'heat out?' bar, a service-area map, and same-day slots that update live.

Approach

HVAC is an emergency business half the year. The old Frontier site treated it like a landscaping company — generic hero, stock photos, contact form eight screens down. We rebuilt the home around the moment of failure: a sticky "Heat out? Call now" bar that stays with the visitor on every page, a service-area map that tells you in one glance whether you're in their zone, same-day appointment slots that update hourly. The brochure content — the family history, the certifications, the financing options — lives underneath, earning trust for the next emergency. The result is a site that works the way the phone works: one ring, right answer.

Design system

Specimens · 03

Type · Emergency hero

Heat out? We’re on the way.

Two phrases. The accent does the resolution. No softening adjectives, no marketing tone — the page reads like a dispatcher answering the phone at 9 p.m. on the coldest night of the year.

Display · 88 / 96Tracking · -0.04emNumerals · Plex Mono

Tokens · Surface stack

  • --bg#0C1D37
  • --surface#152B49
  • --surface-raised#1F3A5C
  • --border#26416C
  • --accent#F97316
  • --text#FFFFFF

Components

Built for the moment of failure.

Live ticker

3 techs on call

avg 78 min response

Same-day slots

Updates hourly.

Emergency action

(614) 555-880024/7 line. Bill answers nights.

Pages · 04

Visit live site
frontierhvac.com
Live: 3 techs on call
(614) 555-8800

24/7 emergency

Heat out?
We’re on the way.

Same-day. Every day. Most homes back up and running in 90 minutes.

  • 4.9 · 612 reviews
  • NATE-certified
  • Bonded & insured
Homepage — sticky live-status strip, emergency hero, same-day slots.
frontierhvac.com / services

What we do

Four things, fixed prices.

Emergency repair

$89 service call

Same day. Every day.

Inspection, parts, labor — all itemized on the invoice.

Tune-up

$119 per visit

Twice a year, problem-free.

Inspection, parts, labor — all itemized on the invoice.

System replacement

From $6,800

When repair doesn't add up.

Inspection, parts, labor — all itemized on the invoice.

Indoor air quality

From $450

Filters · UV · humidifiers.

Inspection, parts, labor — all itemized on the invoice.

Services — four offerings, fixed prices, no asterisks.
frontierhvac.com / comfort-club

Comfort Club

Three tiers. Cancel anytime.

Basic

$9/mo

Two tune-ups a year.

Most common

Plus

$19/mo

Plus priority response.

Premium

$34/mo

Repairs covered.

Plans — three Comfort Club tiers with the middle one flagged.
frontierhvac.com / service-area

Where we work

Greater Columbus,
end to end.

Inside this footprint? You’re in the same-day window. Outside? Call — we’ll work it out for emergencies.

  • Columbus
  • Upper Arlington
  • Dublin
  • Westerville
  • Hilliard
  • Grove City
  • Gahanna
  • New Albany
  • Worthington
  • Reynoldsburg
  • Pickerington
  • Bexley
  • Grandview
Service grid · Greater Columbus
13 cities · 1 dispatch
78 minAverage response
0% APR60-month financing
24 / 7 / 365Emergency line
Service area — thirteen Columbus suburbs with response radius.