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Pinegrove FreightConcept · the business is made up

A regional LTL site that puts the drivers first.

Most carrier websites bury the people who actually move the freight. Shippers see the same rate calculator on every site. Drivers see a generic careers page. This concept builds Pinegrove around the thing a regional carrier still does better than the nationals: knowing the dock manager by name.

Open the working site
Terminals mapped
6
Pages
5
Build
6 wks

Where the usual site loses them.

A shipper choosing a less-than-truckload carrier wants three answers fast: does it run my lanes, how long does it take, and can I reach a person when a load goes missing. Most carrier sites answer with a stock photo of a highway, a list of services every carrier offers, and a quote form that asks for everything except the freight.

Pinegrove Freight is a made-up regional carrier in Cedar Rapids, Iowa. Its site is built for the dispatcher and the shipping manager.

Six decisions, and why.

  1. Tracking on the home page

    Type a PRO number and the page shows where the freight is, the last event, and each step from pickup to delivery, with no login.

  2. A rate request built around the freight

    The request comes in four parts: the lane, the freight with its class and dimensions, the accessorials such as lift gates and residential delivery, and who gets the quote. That is what a carrier needs to price a load, so the first reply can be a rate.

  3. Terminals with people in them

    Six terminals, each with an address, a direct phone line, hours, fleet size, and a named manager with their years on the job.

  4. Lanes and transit times

    A table gives one-day and two-day transit times from each origin, with the states and cities covered, so a shipper can check a lane before calling anyone.

  5. Drivers by name

    The team page introduces drivers by name, with their lanes and years, because shippers trust the person at the dock.

  6. A field guide for first-time shippers

    A plain-English primer covers freight classes, the life of a shipment, accessorials, and what can't ship, which answers the questions a new shipper would rather not ask on the phone.

Open it and use it.

Every page works. The forms answer the way the real ones would and send nothing anywhere.

Further reading

Where it comes from.

Next studyRosewell Aesthetic Medicine

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