Featured · client work
Lunarlink Solutions, Toronto
See it live
For detail shops
A car owner who Googles 'ceramic coating near me' is ready to spend two thousand dollars. The detail shop that books them is the one whose site shows the work, lists the package tiers, and lets them pick a date without a phone call. Most detail-shop sites still look like car washes.
Where these sites lose customers
A starting-from price of forty dollars on the homepage tells the high-end client you are the wrong shop. Ceramic coatings, paint correction, and concours-grade details are four-figure jobs. The pricing page should lead with the premium tiers and let the basic wash sit at the bottom, not the other way around.
Paint correction is the highest-margin work in detailing. It is also impossible to sell without a real before-and-after under the same light. A small library of correction shots, ideally with the swirl marks visible in the before and the reflection in the after, books more high-end work than any text ever will.
A six-hour ceramic coating cannot be scheduled with a generic contact form. The shop that lets the client pick a date, pick a package, and pay a deposit online books faster than the shop that forces a phone call. The phone is for questions, not for booking.
The mechanics
The mechanics that decide whether a site earns calls or just sits there.
01Top of the map
‘Roofer near me’ wins your next customer. We build to rank in the local map pack.
78%of local-service searches happen on a phone.
02On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
03Loads before they leave
Half of mobile visitors leave a slow site before it loads.
Page speed scoremobile
98/100
04Yours to keep
No retainers, no system you can’t log into. When we’re done, you have everything.
How we’d approach a rebuild
A detail-shop rebuild leads with the premium tiers, builds out a real before-and-after gallery filtered by service (correction, ceramic, interior), and replaces the contact form with a deposit-taking booking flow. The shop's location, hours, and product partnerships (Gtechniq, Feynlab, Stek) live on a single trust page.
Note
The Apex Detail Co page in the concept showcase is a concept rebuild, not a paid client win. It exists to show how we think about the industry. Real client work lands on the work page as it ships.
Auto detailing questions
Don’t see yours? Ask us directly.
Short answers
We work with auto detailing across Toronto, Vancouver, Calgary, Ottawa, Montréal, Edmonton, Mississauga, Brampton, Hamilton, Markham, Surrey, and Winnipeg, plus smaller markets across Canada and the US. Tell us where you are on the contact page and the audit comes back the same way.
From the journal
Aug 1, 2026
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Aug 1, 2026 · 6 min
A page published the week the cold snap arrives has no ranking history and loses to one that has been live since summer. Seasonal content and seasonal publishing are not the same thing, and confusing them costs contractors their best weeks.
Aug 1, 2026
7 min
Aug 1, 2026 · 7 min
One page listing forty towns ranks for none of them. A page per neighbourhood gets flagged as spam. The level in between is where local rankings actually live, and almost nobody builds it.
Mar 6, 2026
6 min
Mar 6, 2026 · 6 min
An HVAC emergency happens at eleven on a January night. The homeowner calls the first contractor they reach. Here is what a Canadian HVAC website needs to do to be that contractor, and why most sites lose the call before the homeowner has finished scrolling.
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