Featured · client work
Lunarlink Solutions, Toronto
See it live
For plumbers
A pipe lets go at six in the morning. The homeowner Googles and calls whoever picks up first. Most plumber sites either bury the phone number or wrap it in a contact form. Lost call, lost three thousand dollars in emergency work.
Where these sites lose customers
Emergency callers want a phone number and a clear answer on whether you can be there in two hours. Scheduled callers want a price range and an online booking option. One generic contact form for both loses the emergency call to a competitor with a 24/7 banner and loses the scheduled call to a competitor with a real booking flow.
Homeowners search 'plumber' plus their suburb, not their city. If your site says you serve Toronto but does not mention Etobicoke, North York, or Scarborough by name, Google does not rank you for those searches. A plain text list of every suburb, every postal-code prefix, doubles your local SEO surface.
Drain clearing, hot water tank replacement, faucet install: these are the three searches that drive plumber bookings. Listing a starting-from price for each one filters out the price-shopper-only callers before they tie up dispatch, and it ranks for the long-tail searches your competitors are not answering.
The mechanics
The mechanics that decide whether a site earns calls or just sits there.
01Top of the map
‘Roofer near me’ wins your next customer. We build to rank in the local map pack.
78%of local-service searches happen on a phone.
02On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
03Loads before they leave
Half of mobile visitors leave a slow site before it loads.
Page speed scoremobile
98/100
04Yours to keep
No retainers, no system you can’t log into. When we’re done, you have everything.
How we’d approach a rebuild
A plumber rebuild splits emergency and scheduled into two clear paths from the hero, expands the service area into a plain text list Google can crawl, and publishes starting-from prices on the three or four jobs that drive most calls. Brand badges and equipment partnerships go on a dedicated trust page, not the homepage.
Note
Every rebuild starts with a free written audit. We send back a plain-English breakdown of what is costing you calls today, what we would change in the rebuild, and a fixed price. No deck, no sales call.
Beyond the rebuild
Emergency calls triaged and answered fast, quotes followed up without anyone having to remember, invoices chased politely until they're paid. The paperwork half of the trade can mostly run itself.
We build that too. It is a separate service, AI & automation, and it starts the same way: a free audit.
Plumbers questions
Don’t see yours? Ask us directly.
Short answers
We work with plumbers across Toronto, Vancouver, Calgary, Ottawa, Montréal, Edmonton, Mississauga, Brampton, Hamilton, Markham, Surrey, and Winnipeg, plus smaller markets across Canada and the US. Tell us where you are on the contact page and the audit comes back the same way.
From the journal
Aug 1, 2026
6 min
Aug 1, 2026 · 6 min
A page published the week the cold snap arrives has no ranking history and loses to one that has been live since summer. Seasonal content and seasonal publishing are not the same thing, and confusing them costs contractors their best weeks.
Aug 1, 2026
7 min
Aug 1, 2026 · 7 min
One page listing forty towns ranks for none of them. A page per neighbourhood gets flagged as spam. The level in between is where local rankings actually live, and almost nobody builds it.
Mar 6, 2026
6 min
Mar 6, 2026 · 6 min
An HVAC emergency happens at eleven on a January night. The homeowner calls the first contractor they reach. Here is what a Canadian HVAC website needs to do to be that contractor, and why most sites lose the call before the homeowner has finished scrolling.
Free written audit. No call required, no commitment, no upsell at the end.
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