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Lunarlink Solutions, Toronto
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A website quote should name the pages being built, who writes the words, who supplies the photography, how many rounds of revision are included, what happens to the existing site's URLs, what the ongoing costs are after launch, and who owns the result. A quote that lists only a total and a timeline is hiding most of the decisions.
Copywriting is the big one. A quote that says fifteen pages without saying who writes them usually means the client writes them, which is how projects stall for months. Photography is the second. Stock is assumed unless the quote says otherwise, and stock is visible to customers.
The third is revisions. Unlimited rounds are a red flag in both directions, because nobody prices them honestly and no project benefits from twelve passes.
A quote for a rebuild should say explicitly that existing URLs will be redirected to their nearest equivalents. If that line is missing, assume it is not in the price, and assume the traffic drop after launch will be blamed on something else.
Hosting, the domain, security updates, backups, and content changes all cost something, whether that is money or somebody's afternoon. A quote covering only the build leaves those to be discovered later. Ask for them named separately, even if the answer is that they are the client's responsibility.
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