Featured · client work
Lunarlink Solutions, Toronto
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A discovery call is the conversation before a proposal, where the studio works out what the business sells, who buys it, how enquiries arrive today, and what the site has to do differently. It should take half an hour to an hour and it should produce a scope, not a sales pitch.
Where enquiries come from now, and roughly how many. What a good customer looks like and what a bad one looks like. Which services are worth the most and which are just noise. What competitors do that the owner envies. What has already been tried. The answers set the structure of the site, which is the part that decides whether it works.
Access to whatever analytics exist, even if nobody has looked at them. A rough sense of monthly enquiry volume. A list of the services that actually pay. Any photography that belongs to the business. And the name of the person who can approve things, because a project with an unclear decision maker takes twice as long.
A scoping call spends most of its time on the business. A sales call spends most of its time on the agency's process, awards, and packages. If the price arrives before anyone has asked what the business sells, the number was never derived from the work.
Free written audit. No call required, no commitment, no upsell at the end.
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