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Lunarlink Solutions, Toronto
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A written website audit is a document that reviews an existing site against what the business needs it to do, and names specific problems with specific fixes. A useful one is readable by the owner, prioritised by impact, and valid whether or not the business hires whoever wrote it.
Where enquiries are being lost and why. Which pages get traffic and which are dead weight. What breaks on a phone. What the site claims that customers do not believe. Which searches the business could plausibly win and which are out of reach. And a short ordered list of what to fix first.
Automated reports are recognisable by volume. Two hundred findings, most of them trivial, every one flagged in red, no ordering by impact, and no evidence anybody opened the site. They are lead magnets rather than analysis. A genuine audit is shorter and names things a tool cannot see, like the fact that the service earning the most money has no page.
An audit is honest if the recommendations still make sense when handed to a different developer. If every finding resolves to hiring the author, it was a proposal wearing a different title.
Free written audit. No call required, no commitment, no upsell at the end.
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