Featured · client work
Lunarlink Solutions, Toronto
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For Montréal salons
A Montréal salon site can be perfectly bilingual right up to the moment somebody books, and then hand them off to a booking platform that only speaks English. Clients notice, and the ones who notice most are the ones the salon most wants. The language cannot stop at the edge of the site.
Montréal · Québec · serving the Greater Montréal
Montréal salon market
Salons here generally get the front of the site right and lose it at the seam. The pages are translated, the roster reads well, and then the booking widget, the confirmation email, and the reminder text arrive in English because that is how the platform ships. That sequence undoes the impression the site spent five pages building.
Quebec's language rules add a second layer. A commercial website has to be available in French on terms at least as favourable as any other language, and the rules governing signage and trademarks tightened in 2025, which matters for a business whose brand name sits above a door on a busy street. A salon relying on an unregistered English name is in a different position than it was.
Underneath the language question the market is intensely local. The Plateau, Mile End, Rosemont, Verdun, and Griffintown behave as separate markets with their own price expectations and their own independent scenes. A client picks within a few streets, which makes the neighbourhood in plain text worth more than the city name.
Where these sites lose customers
Booking systems that ask for service first and stylist last lose clients who are loyal to one stylist. A flow that opens with the stylist roster, then the service, then the time, books returning clients in three taps. Square Appointments, Fresha, and GlossGenius all support this; the default just usually does not.
Cut and finish, single-process colour, balayage, highlights, blowout: each has a price range and clients are shopping. A plain price list per stylist tier (junior, senior, master) keeps clients who want a specific budget on your site instead of the next salon's site. Stylist tiers signal seniority without forcing the conversation into the chair.
Hair work is visual. Clients pick a stylist by looking at recent work. Each stylist needs their own page with their own gallery, their own price tier, and their own booking link. A monolithic salon gallery with everyone's work mixed together helps no one.
The mechanics
The mechanics that decide whether a site earns calls or just sits there.
01Top of the map
‘Roofer near me’ wins your next customer. We build to rank in the local map pack.
78%of local-service searches happen on a phone.
02On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
03Loads before they leave
Half of mobile visitors leave a slow site before it loads.
Page speed scoremobile
98/100
04Yours to keep
No retainers, no system you can’t log into. When we’re done, you have everything.
How we’d approach a rebuild
A Montréal salon rebuild is written in French first and translated outward, rather than the reverse, which is audible in the result. The booking platform is chosen or configured so the confirmation and reminder messages stay in the client's language, because that is where most bilingual salon sites break. Each stylist gets a page with their own portfolio and starting rates, and the neighbourhood is named in text on every page that matters.
Note
We also publish a generic salons & barbershops rebuild page. Every rebuild starts with a free written audit, including the Montréal ones.
Montréal salons & barbershops questions
Don’t see yours? Ask us directly.
Short answers
Working salons & barbershops elsewhere? See web design for salons & barbershops across Canada or Montréal web design.
We also build salons & barbershops sites in Toronto and Vancouver.
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