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Lunarlink Solutions, Toronto
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A 301 redirect says a page has moved permanently and passes its ranking value to the new URL. A 302 says the move is temporary and the original should stay indexed. For a rebuild, a site restructure, or a domain change, the correct choice is almost always 301.
Genuinely temporary situations, and there are few. A seasonal landing page borrowing a permanent URL for a month. A maintenance page. An A/B test routing some visitors elsewhere while the original stays live. If the old URL will never serve that content again, it is a 301.
A launch that redirects the old site with 302s tells search engines the old URLs are still the real ones. They stay in the index, the new URLs are treated as a temporary detour, and the ranking value earned over years sits on addresses that no longer serve anything useful. The symptom is a traffic drop three to six weeks after launch that nobody can trace.
Every URL that existed on the old site and had any traffic or any inbound link needs a 301 to the closest equivalent page on the new one. Closest equivalent, not the homepage. Redirecting fifty deep pages to the homepage is treated as a soft 404 and throws away everything those pages had earned.
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