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Lunarlink Solutions, Toronto
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The four things that break during a website migration are redirects from the old URLs, email when the domain is repointed without carrying the mail records, form delivery, and analytics continuity. Each one fails silently, which is why the problem usually surfaces weeks later as an unexplained drop.
Every URL on the old site that had traffic or an inbound link needs a permanent redirect to its closest equivalent. Sending them all to the homepage does not count and is treated as a soft error. This is the failure that shows up as a traffic collapse three to six weeks after launch, long after anyone connects it to the move.
Business email usually runs on the same domain through a different provider. Repointing the domain without copying the mail records takes the email down while the new site works perfectly, which is how a launch turns into an emergency inside an hour.
Forms have to be tested on the live site, from a real device, to a real inbox, after launch and not before. Analytics needs the same property carried across rather than a fresh one started, otherwise there is no honest before-and-after to judge the project by.
Redirect map tested URL by URL. Mail records copied and verified. Certificate valid. Forms submitted end to end. Analytics and Search Console still receiving. Sitemap resubmitted. Staging blocked from indexing, and the canonical tags checked so none of them still point at the staging domain.
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