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Lunarlink Solutions, Toronto
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CASL is Canada's anti-spam law. It requires consent before sending a commercial email, clear identification of the sender, and a working unsubscribe link. A website enquiry gives implied consent to reply about that enquiry for six months, which is not the same as consent to add the person to a mailing list.
This is a plain-language summary, not legal advice. Rules change and thresholds get revised, so confirm anything you are relying on against the regulator's own page.
Express consent is somebody actively agreeing, and it does not expire until it is withdrawn. Implied consent is inferred from a relationship and it does expire: roughly two years from a purchase or contract, and six months from an enquiry. A contact form submission is an enquiry. It permits a reply about the job, not a quarterly newsletter for the next four years.
Express consent has to be opt-in. A newsletter checkbox that is ticked by default, or consent bundled into terms the visitor has to accept to send the form at all, is not consent under the law. An unticked box with plain wording next to it is, and it costs almost nothing in submissions.
The sender's name, a mailing address, and one other contact method such as a phone number or web address. Plus an unsubscribe mechanism that is easy to use and stays functional for at least sixty days after the message goes out. Requests have to be honoured within ten business days.
Up to one million dollars for an individual and ten million for an organisation. Enforcement has focused on volume senders rather than small businesses, but the rules apply the same way at any size, and buying a list of addresses is the fastest route into trouble.
Free written audit. No call required, no commitment, no upsell at the end.
Reply within two business days
