Ottawa law-firm sites that intake real clients.

1. 01.

   Adjectives where results should be

   Every other firm says they are dedicated and experienced. None of those words convince a client. A short list of recent settlements (with figures, where ethics permit), and a clear practice area focus, beats an essay every time.

2. 02.

   Phone is not the primary call to action

   Personal-injury and immigration clients call. They do not fill out forms first. The phone number belongs in the header, in the hero, and at the bottom of every section. A contact form is fine as a secondary path, not the primary one.

3. 03.

   Practice areas crammed into one page

   Personal injury, immigration, family, and real estate are different searches with different intent. One page that lists all your practice areas ranks for none of them. Each area gets its own page with its own hero, its own results, and its own FAQ.

• Can we publish case results without crossing ethics rules?

  Yes, with care. Every provincial law society has its own rules on what counts as advertising versus reporting outcomes. We work to those rules, not around them. Settlements are usually publishable with a disclaimer; client identifiers stay off the site unless the client signs a written consent.
• How many practice-area pages should we have?

  One per area you actually want to take more cases in. Not one per area you happen to be licensed in. Personal injury, immigration, family law, real estate, wills and estates: each is a different search with a different prospective client. A focused four pages outranks a thin twelve every time.
• How do you handle bilingual or multilingual sites?

  Either as parallel French and English routes with the right hreflang tags, or as a separate French-language site if the practice is mostly Quebec. We have done both. The decision is more about which language Google should serve to which search than a technical question.
• Do we need a French version of the site?

  Depends on the practice and the client base. A criminal defence firm serving anglophone clients downtown probably does not. A family law practice in Orleans serving clients on both sides of the river probably does. We will scope it honestly at the audit. Building one site that works in both languages is a different project than running two sites that share a backend, and the right answer depends on the firm.
• Do you work with firms that serve federal contractors and government employees?

  Yes, often. Many Ottawa practices serve clients whose work touches the federal government in some way, which is its own context. The website does not need to mention the federal government to serve those clients well. What matters is the practice-area copy reading clearly and the intake form not asking thirty questions before someone has even decided to hire you.

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