Surrey law-firm sites that stop marketing themselves to Vancouver.

1. 01.

   Adjectives where results should be

   Every other firm says they are dedicated and experienced. None of those words convince a client. A short list of recent settlements (with figures, where ethics permit), and a clear practice area focus, beats an essay every time.

2. 02.

   Phone is not the primary call to action

   Personal-injury and immigration clients call. They do not fill out forms first. The phone number belongs in the header, in the hero, and at the bottom of every section. A contact form is fine as a secondary path, not the primary one.

3. 03.

   Practice areas crammed into one page

   Personal injury, immigration, family, and real estate are different searches with different intent. One page that lists all your practice areas ranks for none of them. Each area gets its own page with its own hero, its own results, and its own FAQ.

• Can we publish case results without crossing ethics rules?

  Yes, with care. Every provincial law society has its own rules on what counts as advertising versus reporting outcomes. We work to those rules, not around them. Settlements are usually publishable with a disclaimer; client identifiers stay off the site unless the client signs a written consent.
• How many practice-area pages should we have?

  One per area you actually want to take more cases in. Not one per area you happen to be licensed in. Personal injury, immigration, family law, real estate, wills and estates: each is a different search with a different prospective client. A focused four pages outranks a thin twelve every time.
• How do you handle bilingual or multilingual sites?

  Either as parallel French and English routes with the right hreflang tags, or as a separate French-language site if the practice is mostly Quebec. We have done both. The decision is more about which language Google should serve to which search than a technical question.
• Should we present ourselves as a Vancouver firm?

  No, and it is the most common expensive habit in this market. Writing for Vancouver puts a Surrey firm into a fight against the largest legal market in the province while giving up credit for the city it actually practises in. Own Surrey and the town centre first. A client looking for a family lawyer in Newton is typing Newton, and nobody is competing hard for it.
• How much of the site should be in Punjabi?

  Start with the practice areas where language comfort genuinely changes whether someone hires you, usually immigration and family, and build those properly at their own URLs with correct hreflang. That is a much smaller budget than a full bilingual build and it captures most of the available value. If those pages perform, extend from there.

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