Montréal law-firm sites built for Québec, not Canada.

1. 01.

   Adjectives where results should be

   Every other firm says they are dedicated and experienced. None of those words convince a client. A short list of recent settlements (with figures, where ethics permit), and a clear practice area focus, beats an essay every time.

2. 02.

   Phone is not the primary call to action

   Personal-injury and immigration clients call. They do not fill out forms first. The phone number belongs in the header, in the hero, and at the bottom of every section. A contact form is fine as a secondary path, not the primary one.

3. 03.

   Practice areas crammed into one page

   Personal injury, immigration, family, and real estate are different searches with different intent. One page that lists all your practice areas ranks for none of them. Each area gets its own page with its own hero, its own results, and its own FAQ.

• Can we publish case results without crossing ethics rules?

  Yes, with care. Every provincial law society has its own rules on what counts as advertising versus reporting outcomes. We work to those rules, not around them. Settlements are usually publishable with a disclaimer; client identifiers stay off the site unless the client signs a written consent.
• How many practice-area pages should we have?

  One per area you actually want to take more cases in. Not one per area you happen to be licensed in. Personal injury, immigration, family law, real estate, wills and estates: each is a different search with a different prospective client. A focused four pages outranks a thin twelve every time.
• How do you handle bilingual or multilingual sites?

  Either as parallel French and English routes with the right hreflang tags, or as a separate French-language site if the practice is mostly Quebec. We have done both. The decision is more about which language Google should serve to which search than a technical question.
• Can we just translate an English law firm site into French?

  Not well. Québec is a civil law jurisdiction with its own vocabulary and its own procedure, so a translated common-law site ends up describing a process that does not exist here. It also reads as imported to a Québec client immediately. Building French-first and treating English as real parallel content produces a site that ranks in both languages and reads correctly in both.
• What does Loi 96 mean for our website?

  In practice it means French cannot be an afterthought on a business operating in Québec, and that the French version needs to be at least as complete and prominent as any other language. We are not the compliance authority on it and will not pretend to be. What we will do is scope the language structure at the audit, build French-first so the question does not come up later, and flag anything that looks like it needs your own legal review.

Working law firms elsewhere? See web design for law firms across Canada or Montréal web design.

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