Calgary law-firm sites that intake real clients.

1. 01.

   Adjectives where results should be

   Every other firm says they are dedicated and experienced. None of those words convince a client. A short list of recent settlements (with figures, where ethics permit), and a clear practice area focus, beats an essay every time.

2. 02.

   Phone is not the primary call to action

   Personal-injury and immigration clients call. They do not fill out forms first. The phone number belongs in the header, in the hero, and at the bottom of every section. A contact form is fine as a secondary path, not the primary one.

3. 03.

   Practice areas crammed into one page

   Personal injury, immigration, family, and real estate are different searches with different intent. One page that lists all your practice areas ranks for none of them. Each area gets its own page with its own hero, its own results, and its own FAQ.

• Can we publish case results without crossing ethics rules?

  Yes, with care. Every provincial law society has its own rules on what counts as advertising versus reporting outcomes. We work to those rules, not around them. Settlements are usually publishable with a disclaimer; client identifiers stay off the site unless the client signs a written consent.
• How many practice-area pages should we have?

  One per area you actually want to take more cases in. Not one per area you happen to be licensed in. Personal injury, immigration, family law, real estate, wills and estates: each is a different search with a different prospective client. A focused four pages outranks a thin twelve every time.
• How do you handle bilingual or multilingual sites?

  Either as parallel French and English routes with the right hreflang tags, or as a separate French-language site if the practice is mostly Quebec. We have done both. The decision is more about which language Google should serve to which search than a technical question.
• Which practice-area page should we build first?

  Whichever one you want more of next year, not the one with the most prestige. For a lot of Calgary firms that is employment and severance review, because the search volume is steady, the intent is immediate, and the person searching has just been handed a package and a deadline. A plain page explaining what a severance review involves converts better than three pages of corporate credentials.
• How do you handle Law Society of Alberta advertising rules?

  We write conservatively, avoid specialization claims the rules do not support, and flag anything in the grey zone for the firm's professional responsibility contact to review before launch. We are not the compliance authority and will not pretend to be. What we will do is make sure the site never depends on a claim that could force a rewrite later.

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