Roofing websites that win the storm-damage call. In Toronto.

1. 01.

   Phone number is below the fold

   After a hailstorm or a leak, homeowners call whoever picks up first. If they have to scroll to find your number, they have already called the next roofer in the search results. The phone goes in the header, big, and stays sticky on mobile.

2. 02.

   No real service-area map

   Homeowners type your city plus their suburb into Google. If your site does not say you serve their suburb, they bounce. A plain HTML list of every town and postal-code prefix you cover ranks better than a fancy map and answers the question instantly.

3. 03.

   Stock photos instead of your own roofs

   Roofing is a trust-first sale. Homeowners want to see crews, trucks, real jobs, real before-and-afters. Stock photos read as cover-up. A small library of your own photos beats a polished gallery of someone else's every time.

• Should residential and commercial roofing be on separate sites?

  Almost never. Two sites doubles the SEO work and confuses Google. One site with a clear residential section and a clear commercial section ranks better and reads cleaner. The exception is if commercial is more than seventy percent of your revenue and the buyers are property managers, not homeowners.
• How do we handle storm-season traffic spikes?

  A storm page that goes live the morning after a major event, with a short form, a phone number, and a plain explanation of the inspection process. The page stays up year round at a stable URL so Google ranks it before the next storm.
• What about insurance carrier links and claim forms?

  Plain text helps. Most homeowners do not know the difference between an adjuster and an inspector, so a one-paragraph explanation of how a claim works converts better than a logo wall of insurance carriers. Logo walls also create legal grey areas if a carrier objects.
• Do you cover roofers across the 905, or just the city of Toronto?

  Both. The site needs to rank for Toronto proper and for the 905 suburbs you actually serve, which usually means a real service-area page that lists every municipality and postal-code prefix in plain text. Mississauga, Brampton, Vaughan, Markham, Etobicoke, Scarborough, Richmond Hill, Oakville. Pretending you serve all of them when you don't is worse than narrowing the list. We will scope it honestly at the audit stage.
• How do we rank for the storm-damage spike after a Toronto hailstorm?

  A storm page that stays live year-round at a stable URL, with a phone number, a short form, and a plain explanation of the inspection process. Google ranks it before the next storm hits, not the morning after. Bonus: it gives homeowners somewhere to land when they search for damage from the actual storm, instead of bouncing to the next contractor in the list.

Working roofers elsewhere? See the main roofers rebuild page or the Toronto hub.