Vancouver roofing sites built for a rain market.

1. 01.

   Phone number is below the fold

   After a hailstorm or a leak, homeowners call whoever picks up first. If they have to scroll to find your number, they have already called the next roofer in the search results. The phone goes in the header, big, and stays sticky on mobile.

2. 02.

   No real service-area map

   Homeowners type your city plus their suburb into Google. If your site does not say you serve their suburb, they bounce. A plain HTML list of every town and postal-code prefix you cover ranks better than a fancy map and answers the question instantly.

3. 03.

   Stock photos instead of your own roofs

   Roofing is a trust-first sale. Homeowners want to see crews, trucks, real jobs, real before-and-afters. Stock photos read as cover-up. A small library of your own photos beats a polished gallery of someone else's every time.

• Should residential and commercial roofing be on separate sites?

  Almost never. Two sites doubles the SEO work and confuses Google. One site with a clear residential section and a clear commercial section ranks better and reads cleaner. The exception is if commercial is more than seventy percent of your revenue and the buyers are property managers, not homeowners.
• How do we handle storm-season traffic spikes?

  A storm page that goes live the morning after a major event, with a short form, a phone number, and a plain explanation of the inspection process. The page stays up year round at a stable URL so Google ranks it before the next storm.
• What about insurance carrier links and claim forms?

  Plain text helps. Most homeowners do not know the difference between an adjuster and an inspector, so a one-paragraph explanation of how a claim works converts better than a logo wall of insurance carriers. Logo walls also create legal grey areas if a carrier objects.
• Should leak repair have its own page separate from replacement?

  Yes, and in Vancouver it may be the most valuable page on the site. The homeowner with an active leak in November is ready to spend today and is calling whoever looks like they handle exactly that. The homeowner planning a replacement is comparing quotes over a month. Same trade, completely different urgency, and one page cannot serve both.
• Is strata and multi-family work worth a separate page?

  If you do that work, absolutely. A strata council or property manager is evaluating on insurance limits, manufacturer certifications, warranty terms, and references from comparable buildings. A homeowner page reads as amateur to that buyer. It is also far less competitive to rank for than residential roofing, and the job values are much larger.

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