Edmonton roofing sites built for the claim season.

1. 01.

   Phone number is below the fold

   After a hailstorm or a leak, homeowners call whoever picks up first. If they have to scroll to find your number, they have already called the next roofer in the search results. The phone goes in the header, big, and stays sticky on mobile.

2. 02.

   No real service-area map

   Homeowners type your city plus their suburb into Google. If your site does not say you serve their suburb, they bounce. A plain HTML list of every town and postal-code prefix you cover ranks better than a fancy map and answers the question instantly.

3. 03.

   Stock photos instead of your own roofs

   Roofing is a trust-first sale. Homeowners want to see crews, trucks, real jobs, real before-and-afters. Stock photos read as cover-up. A small library of your own photos beats a polished gallery of someone else's every time.

• Should residential and commercial roofing be on separate sites?

  Almost never. Two sites doubles the SEO work and confuses Google. One site with a clear residential section and a clear commercial section ranks better and reads cleaner. The exception is if commercial is more than seventy percent of your revenue and the buyers are property managers, not homeowners.
• How do we handle storm-season traffic spikes?

  A storm page that goes live the morning after a major event, with a short form, a phone number, and a plain explanation of the inspection process. The page stays up year round at a stable URL so Google ranks it before the next storm.
• What about insurance carrier links and claim forms?

  Plain text helps. Most homeowners do not know the difference between an adjuster and an inspector, so a one-paragraph explanation of how a claim works converts better than a logo wall of insurance carriers. Logo walls also create legal grey areas if a carrier objects.
• Should we say on the site how backed up we are?

  Yes, and it wins more work than it costs. A homeowner with hail damage in August is going to find out about the backlog anyway, and the roofer who said it up front is the one who looks honest when the other three quotes come back with the same timeline. Vague answers about scheduling read as evasion in a market where everyone knows the season is short.
• How do we prove we are local and not a storm chaser?

  Put the proof in text on the page. A local address, the year the business started here, WCB and liability coverage, named crew leads, and completed jobs in neighbourhoods people recognise. Edmonton homeowners have all heard the story about the out-of-province crew whose warranty vanished, so being verifiably here is the single strongest thing you can say.

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