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Lunarlink Solutions, Toronto
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Toronto · logo design
A Toronto logo has to survive a vehicle wrap on the 401, a jobsite sign, an Instagram avatar, and a favicon, usually all in the same week. Most marks fail at one end or the other because they were designed once, at one size, on a screen. Three directions, two rounds, and a file kit that covers every one of those uses.
Toronto · Ontario · serving the GTA
Toronto identity market
Toronto businesses put their mark in more places than businesses in smaller markets do, and the range is brutal. A trades company needs it legible on a van at highway speed and on a lawn sign from across a front yard. A clinic needs it in a building directory, on a storefront, and as a circular social avatar that crops off anything on the edges.
The mark that fails is almost always the one with too much detail, a tagline locked into it, or a colour that only works on white. Detail disappears at small sizes, locked taglines make the mark unusable on anything narrow, and a white-only colour breaks the moment it goes on a dark sign.
The other Toronto pattern is the business that has outgrown its first logo. Something made cheaply at the start, now on a fleet, a storefront, and ten thousand invoices. That is usually a redraw rather than a rebrand, and the redraw is the cheaper and better answer.
How it works
Full scope on the logo design page.
An hour, sometimes less. We talk about the business, the customers, the words people already use about you, and the marks that make you wince. Whatever comes out of the call is the brief.
Three real directions, each shown with the mark in use at small and large sizes. No moodboards, no Pinterest stitching, no fifty variations of the same idea. Three honest choices to react to.
Two rounds of revision on the direction you pick. Small adjustments to weight, spacing, and proportion. The mark stops shifting and starts feeling like it has always been there.
SVG, PNG, JPG, favicon, social avatar. A one-page brand sheet with the typeface, the colour values, and where the mark should and should not go. Everything sent in a single folder.
What changes locally
A Toronto logo engagement starts by listing where the mark actually has to live: vehicles, signage, uniforms, invoices, the site, the social avatar. The three directions are shown in those contexts rather than floating on a white slide, so you are choosing a mark you have already seen working. The file kit covers every format those uses need, and ownership transfers on final payment with no licensing terms attached.
Note
Every engagement starts with a free written audit, including the Toronto ones. If we think the budget is better spent somewhere else, we will say so before you commit to anything. See everything we do in Toronto.
Toronto logo design questions
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