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Willow & Wren Early LearningConcept · the business is made up

A claymorphic preschool site built to feel as warm as the room.

A nature-forward Portland preschool site built in a soft, puffy, claymorphic language. Every tile looks molded by hand. The whole flow is pointed at one outcome: booking a campus tour.

Open the working site
Rooms with ratio and tuition
4
Pages
4
Build
5 wks

Where the usual site loses them.

Parents choosing a preschool want the numbers first: the ratio in each room, what a month costs, and how long the waitlist runs. Most preschool sites lead with philosophy and stock photos of crayons, then make parents book a tour to learn any of it.

Willow & Wren Early Learning is a made-up school in Portland, Oregon. Its site puts the numbers on the page and keeps the tour for everything numbers can't say.

Five decisions, and why.

  1. Ratio, group size, and tuition by room

    Each of the four rooms lists its ages, ratio, group size, schedule, and monthly tuition, with part-time rates where a room offers them and nothing extra to add at the end.

  2. The waitlist, explained

    The questions say how far ahead each room fills, and that two mid-year places per room are held for families who move to the city, so parents can plan before they apply.

  3. Help with tuition, in plain words

    Income-based discounts and a sibling discount are laid out with who qualifies, and the proof asked for is one page.

  4. A tour request that sorts itself

    The tour form asks the child's age at start, the hoped-for start date, and a schedule preference, so the school knows which room and which conversation before the family arrives.

  5. No children's faces

    The classrooms page describes each room and draws its moments as illustrations, because families asked the school not to post their children's faces. The site keeps that promise instead of reaching for stock photos.

Open it and use it.

Every page works. The forms answer the way the real ones would and send nothing anywhere.

Further reading

Where it comes from.

Next studyApex Detail Co.

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